TERMIUM Plus^®

Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

A native advertising platform is a technology solution that enables advertisers to create, manage, and optimize native advertising campaigns across multiple publishers and platforms. These platforms typically offer a variety of ad formats, targeting options, and analytics tools to help advertisers reach their target audience and achieve their marketing goals. Native advertising platforms often work with a network of publishers to distribute ads across their sites, allowing advertisers to reach a wider audience than they could.  1, record 1, English, - native%20advertising%20platform

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 OBS

Les plateformes de publicité caméléon permettent aux annonceurs de créer, de gérer et d'optimiser des campagnes publicitaires en ligne qui s'intègrent de manière harmonieuse, notamment par leur forme, aux emplacements en ligne où elle sont diffusées.  3, record 1, French, - plateforme%20de%20publicit%C3%A9%20cam%C3%A9l%C3%A9on

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 CONT

Service obtainable market is the subset of your SAM [serviceable available market] that you will realistically get to use your product. This is effectively your target market that you will initially try to sell to.... Identifying your SOM, or your target market, is an important step because building a marketing plan around your TAM [total available market] —in other words, everyone—is a huge waste of resources. Figuring out who exactly you think will actually buy your product will help focus your reach.  1, record 2, English, - service%20obtainable%20market

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 CONT

Le SOM (serviceable obtainable market ou marché cible) [...] se situe à l'intérieur du SAM [serviceable available market]. C'est le segment choisi, celui que [l'entreprise émergente] vise compte tenu de ses ressources, de sa concurrence, de la maturité de son produit et du marché.  2, record 2, French, - march%C3%A9%20cible

Record 2,  Textual support,  Spanish

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 DEF

Any type of Internet-based promotion [which] includes Web sites, targeted e-mail, Internet bulletin boards, sites where customers can dial-in and download files, and sites that engage in Internet commerce by offering products for [sale] over the Internet.  3, record 3, English, - cybermarketing

Record number: 3, Textual support number: 1 CONT

The basic function or objective of cyber-marketing is to use the power of online networks, computer communications, and digital interactive media to reach target audiences or to enhance marketing or integrated marketing communications.  4, record 3, English, - cybermarketing

Record number: 3, Textual support number: 1 OBS

Some of the various types of cyber-marketing include CD-ROM, e-mail, electronic data interchange, business-oriented database services, posting, hosting or presenting information on the Internet, and online marketing research.  4, record 3, English, - cybermarketing

Record number: 3, Textual support number: 2 OBS

The term doesn’t have a strict meaning, though, and many marketing managers use it to cover any computer-based marketing tools.  3, record 3, English, - cybermarketing

Record 3,  Textual support,  French

Record number: 3, Textual support number: 1 DEF

Ensemble des techniques mercatiques utilisant des supports ou des réseaux électroniques.  1, record 3, French, - mercatique%20%C3%A9lectronique

Record number: 3, Textual support number: 1 OBS

L'ensemble des stratégies, activités, techniques, destinées à : optimiser le système d'information marketing en faisant l'usage des informations acquises en temps réel; identifier et satisfaire les besoins du consommateur au moment où ceux-ci se manifestent, à travers la construction d'un rapport interactif, direct, personnalisé et de long terme.  2, record 3, French, - mercatique%20%C3%A9lectronique

Record number: 3, Textual support number: 2 OBS

mercatique électronique : terme publié au Journal officiel du 28 juillet 2001.  3, record 3, French, - mercatique%20%C3%A9lectronique

Record 3,  Textual support,  Spanish

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 DEF

The intended goals of an advertising or promotional program.  4, record 4, English, - communication%20goal

Record number: 4, Textual support number: 1 CONT

After media planners define the target audience for a media plan, they set communication goals : to what degree the target audience must be exposed to(and interact with) brand messages in order to achieve advertising and marketing objectives.  1, record 4, English, - communication%20goal

Record number: 4, Textual support number: 1 OBS

communication goal; communications goal; communication objective: designations usually used in the plural.  5, record 4, English, - communication%20goal

Record number: 4, Textual support number: 1 PHR

overall communications objective  6, record 4, English, - communication%20goal

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 CONT

Les objectifs de communication correspondent aux réactions que l'on attend du récepteur. Un objectif de communication doit se définir selon 3 dimensions : au niveau cognitif (faire savoir) [...]; au niveau affectif (faire aimer) [...] et au niveau comportemental (faire agir) [...]  2, record 4, French, - objectif%20de%20communication

Record number: 4, Textual support number: 1 OBS

objectif de communication : désignation habituellement utilisée au pluriel.  3, record 4, French, - objectif%20de%20communication

Record number: 4, Textual support number: 1 PHR

objectif général des communications  4, record 4, French, - objectif%20de%20communication

Record 4,  Textual support,  Spanish

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 DEF

... a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS [short message service] and MMS [multimedia messaging service], social media, and apps.  2, record 5, English, - mobile%20marketing

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 CONT

Le marketing mobile rassemble la totalité des techniques marketing qui utilisent le mobile pour communiquer. À l'origine, le marketing mobile utilisait principalement les SMS [service de messages courts] pour communiquer avec la cible [...] Cependant, grâce à l'évolution des technologies mobiles [...], le marketing mobile prend de plus en plus d'ampleur et il est maintenant possible de réaliser de la publicité visuelle via les MMS [service de messagerie multimédia], mais également les applications mobiles et les jeux qui incluent de la publicité. Il est également possible d'envoyer des messages grâce à la géolocalisation lorsque la personne se trouve à proximité du magasin.  2, record 5, French, - marketing%20mobile

Record number: 5, Textual support number: 1 OBS

marketing mobile : terme tiré du mini-lexique «Cyberespace et droit» et reproduit avec l'autorisation du Centre de ressources en français juridique de l'Université de Saint-Boniface.  3, record 5, French, - marketing%20mobile

Record 5,  Textual support,  Spanish

Record 6,  Textual support,  English

Record number: 6, Textual support number: 1 DEF

A marketing strategy which designates a market segment as a target prospect group.  3, record 6, English, - segmentation

Record 6,  Textual support,  French

Record number: 6, Textual support number: 1 DEF

Division d'un marché en groupes homogènes de consommateurs selon certains critères pouvant caractérisér leur comportement d'achat en matière de consommation.  1, record 6, French, - segmentation

Record 6,  Textual support,  Spanish

Record number: 6, Textual support number: 1 CONT

[...] la segmentación del mercado consiste en "... separar el mercado en grupos de consumidores y 'prospectos' (posibles consumidores), de manera tal de elegir el mejor plan de marketing para cada uno".  4, record 6, Spanish, - segmentaci%C3%B3n

Record 7,  Textual support,  English

Record number: 7, Textual support number: 1 CONT

A good marketing message is not easy to write because your small business’ message is competing with all the others for the target customer's attention.  2, record 7, English, - marketing%20message

Record number: 7, Textual support number: 1 OBS

Marketing. The management process through which goods and services move from concept to the customer.  3, record 7, English, - marketing%20message

Record 7,  Textual support,  French

Record number: 7, Textual support number: 1 CONT

Votre message de marketing est essentiel pour tout ce que vous faites dans vos efforts de marketing. Si vous avez un grand message de marketing et combinez cela avec une promotion efficace, vous n'aurez jamais à vous soucier de faire de nouveau clients.  2, record 7, French, - message%20de%20marketing

Record 7,  Textual support,  Spanish

Record 8,  Textual support,  English

Record number: 8, Textual support number: 1 DEF

Those strategic decision-making activities which precede both the selection of a target market and the market positioning of a product.  2, record 8, English, - market%20targeting

Record 8,  Textual support,  French

Record number: 8, Textual support number: 1 DEF

Stratégie dont les décisions précèdent le choix du marché-cible et le positionnement d'un produit.  1, record 8, French, - d%C3%A9finition%20des%20march%C3%A9s%2Dcibles

Record 8,  Textual support,  Spanish

Record 9,  Textual support,  English

Record number: 9, Textual support number: 1 DEF

The studies and activities involved in defining a product or service.  2, record 9, English, - upstream%20marketing

Record number: 9, Textual support number: 1 CONT

[Upstream marketing] is the "strategic marketing" phase in which a product's market profile and target customer base is identified.  2, record 9, English, - upstream%20marketing

Record number: 9, Textual support number: 1 OBS

Considerations such as sociological and demographic change, consumer habits, cultural influences, location, customer expectations, assessment of the competition, production differentiation and positioning are other factors used in determining how to profitability develop a product meeting the needs of a specific customer base.  2, record 9, English, - upstream%20marketing

Record 9,  Textual support,  French

Record number: 9, Textual support number: 1 DEF

Activité stratégique de l'entreprise pour étudier les marchés fournisseurs, évaluer les avantages et les inconvénients de chacun, en engager des négociations pour obtenir les meilleurs produits et les meilleurs services dans les conditions les plus avantageuses.  2, record 9, French, - mercatique%20d%27amont

Record number: 9, Textual support number: 1 CONT

L'analyse des sources de matières premières, l'appréciation de l'éventail des offres disponibles, l'étude des nouvelles solutions et des modalités de prestations, constituent les bases du marketing-amont.  2, record 9, French, - mercatique%20d%27amont

Record number: 9, Textual support number: 1 OBS

mercatique d'amont : terme publié au Journal officiel du 12 mai 2000.  3, record 9, French, - mercatique%20d%27amont

Record 9,  Textual support,  Spanish

Record 10,  Textual support,  English

Record number: 10, Textual support number: 1 OBS

Canada Post. "Addressed Admail is a proven and effective direct marketing medium that offers customers the ability to personalize their mailing and target their promotional messages to specific customers. The Addressed Admail Postal Standards provide you with the key physical requirements for effective processing of your mail. "  1, record 10, English, - Addressed%20Admail%20Postal%20Standards

Record 10,  Textual support,  French

Record number: 10, Textual support number: 1 OBS

Postes Canada. «La Médiaposte avec adresse est une méthode de marketing direct éprouvée et efficace qui offre au client la possibilité de personnaliser ses envois et de cibler ses messages promotionnels vers des clients précis. Les Normes postales de la Médiaposte avec adresse fournissent les exigences physiques nécessaires à un traitement efficace de votre courrier.»  1, record 10, French, - Normes%20postales%20de%20la%20M%C3%A9diaposte%20avec%20adresse

Record 10,  Textual support,  Spanish

Record 11,  Textual support,  English

Record number: 11, Textual support number: 1 OBS

Canada Post. Addressed Admail is a proven and effective direct marketing medium that offers customers the ability to personalize their mailing and target their promotional messages to specific customers.  1, record 11, English, - Addressed%20Admail%20Customer%20Guide

Record 11,  Textual support,  French

Record number: 11, Textual support number: 1 OBS

Postes Canada. La Médiaposte avec adresse est une méthode de marketing direct éprouvée et efficace qui offre au client la possibilité de personnaliser ses envois et de cibler ses messages promotionnels vers des clients précis.  1, record 11, French, - Guide%20du%20client%20%2D%20M%C3%A9diaposte%20avec%20adresse

Record 11,  Textual support,  Spanish

Record 12,  Textual support,  English

Record number: 12, Textual support number: 1 OBS

Canada Post. "Addressed Admail is a proven and effective direct marketing medium that offers customers the ability to personalize their mailing and target their promotional messages to specific customers. [This Guide] describes in detail how to properly prepare or presort your Addressed Admail mailing. "  1, record 12, English, - Addressed%20Admail%20Preparation%20%26%20Presortation%20Guide

Record 12,  Textual support,  French

Record number: 12, Textual support number: 1 OBS

Postes Canada. «La Médiaposte avec adresse est une méthode de marketing direct éprouvée et efficace qui offre au client la possibilité de personnaliser ses envois et de cibler ses messages promotionnels vers des clients précis. [Ce guide] décrit de façon détaillée la façon de bien conditionner ou pré-trier, votre envoi de la Médiaposte avec adresse.»  1, record 12, French, - Guide%20de%20pr%C3%A9paration%20et%20de%20tri%20pr%C3%A9liminaire%20du%20courrier%20M%C3%A9diaposte%20avec%20adresse

Record 12,  Textual support,  Spanish

Record 13,  Textual support,  English

Record number: 13, Textual support number: 1 CONT

The Dafsa's survey aims at estimating the current and potential market of Employee Saving Plans on the strategic target less than 100 employee companies It also aims to help the players to determine their marketing policy(communication policy, targets and argumentations).  2, record 13, English, - marketing%20policy

Record 13,  Textual support,  French

Record number: 13, Textual support number: 1 DEF

Ensemble des objectifs et des règles d'étude et d'action qui portent sur les marchés à atteindre, la clientèle visée, la part du marché désirée ainsi que l'attitude à prendre vis-à-vis de la concurrence.  2, record 13, French, - politique%20de%20marketing

Record 13,  Textual support,  Spanish

Record 14,  Textual support,  English

Record number: 14, Textual support number: 1 CONT

The people or groups for whom an item and its program of marketing are intended. A strategy and a meaningful approach to fulfilling a stated goal must be established with respect to a marketing target.  3, record 14, English, - marketing%20target

Record 14,  Textual support,  French

Record number: 14, Textual support number: 1 DEF

Définition des caractéristiques socio-économiques d'un groupe donné de consommateurs.  1, record 14, French, - cible%20publicitaire

Record 14,  Textual support,  Spanish

Record 15,  Textual support,  English

Record number: 15, Textual support number: 1 DEF

Marketing that uses different combinations of price, product, promotion, advertising and distribution channels for each and every target sector.  2, record 15, English, - differentiated%20marketing

Record number: 15, Textual support number: 1 CONT

Under differentiated marketing, a firm decides to operate in two or more segments of the market but designs separate product and/or marketing programs for each.  3, record 15, English, - differentiated%20marketing

Record number: 15, Textual support number: 1 OBS

differentiated marketing: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.  4, record 15, English, - differentiated%20marketing

Record 15,  Textual support,  French

Record number: 15, Textual support number: 1 DEF

Mercantique qui utilise différentes combinaisons de prix, produit, promotion, publicité et canal de distribution pour chacun des segments qu'elle contrôle.  2, record 15, French, - marketing%20diff%C3%A9renci%C3%A9

Record number: 15, Textual support number: 1 OBS

L'entreprise cherche toujours à [couvrir] une large part du marché, mais cette fois-ci elle le fait avec des produits séparés avec des appels différents, destinés à satisfaire les besoins spécifiques de chacun des segments identifiés avec du «sur mesure».  3, record 15, French, - marketing%20diff%C3%A9renci%C3%A9

Record number: 15, Textual support number: 2 OBS

mercatique différenciée : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.  4, record 15, French, - marketing%20diff%C3%A9renci%C3%A9

Record 15,  Textual support,  Spanish

Record number: 15, Textual support number: 1 DEF

Mercadología que utiliza diferentes combinaciones de precio, producto, promoción, publicidad y canal de distribución para cada uno de los segmentos a los que se dirige.  2, record 15, Spanish, - marketing%20diferenciado

Record number: 15, Textual support number: 1 OBS

mercadología diferenciada: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.  3, record 15, Spanish, - marketing%20diferenciado

Record 16,  Textual support,  English

Record number: 16, Textual support number: 1 DEF

A foreign-based business that works under contract for an exporter in an offshore target market the distributor imports directly from the exporter, and where needed, performs the marketing activities of sales, service, promotion, and distribution.  1, record 16, English, - distributor

Record 16,  Textual support,  French

Record 16,  Textual support,  Spanish

Record number: 16, Textual support number: 1 DEF

[Persona que] compra directamente al exportador para vender a mayoristas y minoristas.  2, record 16, Spanish, - distribuidor

Record number: 16, Textual support number: 1 OBS

Este se suele diferenciar del agente, en que mantiene algunos inventarios, que adquiere del exportador sobre la base de precios con descuentos especiales.  2, record 16, Spanish, - distribuidor

Record 17,  Textual support,  English

Record number: 17, Textual support number: 1 DEF

The fraction of the target market that the firm is capable of achieving given the effectiveness of its overall marketing effort in relation to those of its current competitors, and any new competitive entrants, and in relation to the effectiveness of substitute products in competing for market share. This relationship is expressed by the fundamental theorem of market share determination.  1, record 17, English, - market%20share%20determination

Record 17,  Textual support,  French

Record 17,  Textual support,  Spanish

Record 18,  Textual support,  English

Record number: 18, Textual support number: 1 DEF

Segmenting the market and choosing two or more segments-each of which will be treated as a separate target market that needs a different marketing mix.  1, record 18, English, - multiple%20target%20market%20approach

Record 18,  Textual support,  French

Record 18,  Textual support,  Spanish

Record 19,  Textual support,  French

Record 19,  Textual support,  Spanish

Record 20,  Textual support,  English

Record number: 20, Textual support number: 1 DEF

A state in which the demand for a product is less than its former level and where further decline is expected in the absence of remedial efforts to revise the target market product, and/or marketing effort.  1, record 20, English, - faltering%20demand

Record 20,  Textual support,  French

Record number: 20, Textual support number: 1 CONT

La demande est en régression par rapport à son niveau antérieur, la firme [...] peut [...] choisir, soit l'élimination progressive du produit [...] soit une reconsidération globale de la politique marketing du produit.  1, record 20, French, - demande%20d%C3%A9clinante

Record 20,  Textual support,  Spanish