TERMIUM Plus^®

Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

In the context of targeted digital advertising, targeting methods are specific techniques which determine how ads are shown to users based on factors such as their individual attributes, preferences, and behaviors.  2, record 1, English, - targeting%20method

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 CONT

Les méthodes de ciblage permettent de présenter à l'utilisateur des publicités pertinentes en ligne et hors ligne.  2, record 1, French, - m%C3%A9thode%20de%20ciblage

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 DEF

A practice by which different advertisements are sent to different audience segments depending, for example, on the location of the viewer or other factors.  1, record 2, English, - targeted%20advertising

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 DEF

Pratique selon laquelle les messages publicitaires varient en fonction des segments d'auditoire visés.  1, record 2, French, - publicit%C3%A9%20cibl%C3%A9e

Record 2,  Textual support,  Spanish

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 CONT

Contextual advertising is a type of targeted advertising where ads displayed on a website are chosen based on the content and context(keywords) of the webpage.... For instance, if a visitor is reading an article about makeup tips, there could be ads on the web page related to cosmetics and other fashion products.... In contextual advertising, ads are displayed based on where the user currently is instead of focusing on where the user has been.  2, record 3, English, - contextual%20advertising

Record 3,  Textual support,  French

Record number: 3, Textual support number: 1 OBS

Cette approche cible [...] les utilisateurs en fonction du contenu de la page sur laquelle ils se trouvent à ce moment précis, plutôt que de suivre leur comportement de navigation avec des [témoins].  2, record 3, French, - publicit%C3%A9%20contextuelle

Record 3,  Textual support,  Spanish

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 CONT

A data management platform(DMP) collects, organizes, and activates first-, second-, and third-party audience data from various online, offline, and mobile sources. It then uses that data to build detailed customer profiles that drive targeted advertising and personalization initiatives. A DMP makes these anonymized customer profiles available to other tools—ad exchanges, demand-side platforms(DSPs), and supply-side platforms(SSPs) —to improve targeting, personalization, and content customization.  2, record 4, English, - data%20management%20platform

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 OBS

[La plateforme de gestion de données] permet de centraliser l'information en provenance de plusieurs sources d'information afin de faire des analyses poussées. Ces sources peuvent être aussi diversifiées que l'exposition publicitaire, les statistiques de fréquentation du site Internet, [...] les transactions en magasins, la météo, etc.  1, record 4, French, - plateforme%20de%20gestion%20de%20donn%C3%A9es

Record 4,  Textual support,  Spanish

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 CONT

Online advertising platforms are websites or software applications that allow businesses and individuals to create, manage, and display online advertisements to a targeted audience.  2, record 5, English, - online%20advertising%20platform

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 CONT

Les entreprises utilisent des techniques de publicité ciblée pour atteindre les consommateurs avec des messages publicitaires pertinents en fonction de leurs intérêts, de leur localisation, et de leurs comportements en ligne. Par exemple, les plateformes de publicité en ligne [...] permettent aux entreprises de cibler des audiences spécifiques en fonction de critères démographiques, comportementaux et géographiques.  3, record 5, French, - plateforme%20de%20publicit%C3%A9%20en%20ligne

Record 5,  Textual support,  Spanish

Record 6,  Textual support,  English

Record number: 6, Textual support number: 1 CONT

... visitors are highly targeted(i. e., prospective vacationers who are searching for information on lodging, restaurants, and recreational activities), [this site] has enormous advertising potential for any business that caters to the sports, leisure and travel markets.  1, record 6, English, - advertising%20potential

Record 6,  Textual support,  French

Record number: 6, Textual support number: 1 CONT

Un autre obstacle consiste dans le fait qu'un nombre de sites importants au potentiel publicitaire non négligeable sont des sites non professionnels.  1, record 6, French, - potentiel%20publicitaire

Record 6,  Textual support,  Spanish

Record 7,  Textual support,  English

Record number: 7, Textual support number: 1 DEF

Customized to individual call center requirements, the program covers every phase of the hiring process from the formulation of job profiles to targeted recruiting advertising, interview planning and development of an effective compensation plan.  1, record 7, English, - AIMHIRE%20program

Record 7,  Textual support,  French

Record 7,  Textual support,  Spanish

Record 8,  Textual support,  English

Record number: 8, Textual support number: 1 OBS

Printing costs are for the annual report, print advertising, Christmas and note cards and background articles for various targeted publications.  1, record 8, English, - note%20card

Record 8,  Textual support,  French

Record 8,  Textual support,  Spanish

Record 9,  Textual support,  English

Record number: 9, Textual support number: 1 DEF

The main group(s) targeted by an advertising campaign or primary readers, listeners, or viewers.  1, record 9, English, - primary%20audience

Record 9,  Textual support,  French

Record 9,  Textual support,  Spanish