TERMIUM Plus®

From: Translation Bureau

On social media

Consult the Government of Canada’s terminology data bank.

TARGETING STRATEGY [6 records]

Record 1 2025-07-18

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
  • Computer Hardware
  • Wireless and Mobile Communications
CONT

Cross-device targeting is an advanced digital advertising strategy that enables marketers to track and reach consumers across multiple digital devices such as smartphones, tablets, desktop computers, and smart TVs. This approach allows advertisers to create a unified and consistent user experience by connecting user interactions and behavior across different platforms and screens. By identifying and tracking unique users through sophisticated tracking technologies and algorithms, marketers can deliver personalized and contextually relevant advertising messages regardless of the device being used.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
  • Matériel informatique
  • Communications sans fil et mobiles
OBS

Le ciblage inter-appareils permet d'associer des comportements à un utilisateur même s'il utilise plusieurs appareils (par exemple, un ordinateur, une tablette, un téléphone intelligent).

Key term(s)
  • ciblage interappareils

Spanish

Save record 1

Record 2 2025-07-17

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

Microtargeting is a marketing strategy that uses people's data — about what they like, who they’re connected to, what their demographics are, what they’ve purchased, and more — to segment them into small groups for content targeting.

Key term(s)
  • micro targeting

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
CONT

Le microciblage est une tactique de marketing reconnue qui personnalise les campagnes publicitaires pour chaque client à partir d'une collecte de données démographiques, géographiques et psychographiques prédisant les habitudes d'achat, ainsi que les valeurs et les intérêts des individus. [Il s'agit aussi d']une technique très répandue dans les campagnes électorales [...]

Key term(s)
  • micro-ciblage

Spanish

Save record 2

Record 3 2020-12-02

English

Subject field(s)
  • Military Strategy
CONT

Targeting military facilities … is a counterforce strategy, aimed at destruction of an opponent's armed forces.

Key term(s)
  • counter-force strategy

French

Domaine(s)
  • Stratégie militaire
Key term(s)
  • stratégie contreforce

Spanish

Save record 3

Record 4 2010-07-28

English

Subject field(s)
  • Protection of Life
  • Sociology of Women
  • Rights and Freedoms
CONT

The targeting of women, as part of a conscious strategy to terrorize the opposing community(e. g., Gujarat, Rwanda) through such violence as mutilations and gang rapes.

French

Domaine(s)
  • Sécurité des personnes
  • Sociologie des femmes
  • Droits et libertés
CONT

Le ciblage des femmes dans le cadre d’une stratégie délibérée visant à terroriser le groupe ou l’ethnie « ennemie » (ex. : État de Guajarat, Rwanda) par des actes de violence comme les mutilations et les viols collectifs.

Spanish

Save record 4

Record 5 1996-08-09

English

Subject field(s)
  • Titles of Documents and Works
  • Insurance
Key term(s)
  • The Strategy Approach to Targeting and Selection of Clients for Employement Services
  • A Guide Book for Management and Staff

French

Domaine(s)
  • Titres de documents et d'œuvres
  • Assurances
Key term(s)
  • Approche stratégique pour cibler et choisir les clients pour les services d'emploi
  • Guide à l'intention des gestionnaires et du personnel

Spanish

Save record 5

Record 6 1991-06-13

English

Subject field(s)
  • Personnel Management (General)
OBS

Used by Treasury Board.

French

Domaine(s)
  • Gestion du personnel (Généralités)
OBS

Concernant l'équité en matière d'emploi.

Spanish

Save record 6

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Features

GCtranslate (available on the Government of Canada network only)

Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: