TERMIUM Plus®

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TAXING DEPARTMENT [2 records]

Record 1 2005-10-24

English

Subject field(s)
  • Merchandising Techniques
DEF

A "live" themed activity, (e.g., music festival, sporting event, etc.) related to the selling of a product or a group of products.

CONT

When integrated with the rest of a corporation's promotional and advertising activity, event marketing allows companies to glean funds across multiple budgets, rather than taxing a single department. In fact, Lewis says there is an evolution underway in which integrated event marketing is now leading marketing strategy for many of its clients.

PHR

Event-marketing initiative; responsible for event-marketing.

French

Domaine(s)
  • Techniques marchandes
DEF

Technique de promotion des ventes reposant sur l'exploitation d'événements de la vie du client et par extension de tout événement intéressant la vie de la société.

OBS

évènement : Cette graphie, puisée des Rectifications de l'orthographe recommandées par le Conseil supérieur de la langue française, est attestée dans le Petit Robert (2004).

OBS

vente à l'événement : terme publié au Journal officiel du 26 mars 2004.

Spanish

Save record 1

Record 2 1975-03-11

English

Subject field(s)
  • Organizations, Administrative Units and Committees
  • Taxation Law
  • Finance

French

Domaine(s)
  • Organismes, unités administratives et comités
  • Droit fiscal
  • Finances

Spanish

Save record 2

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