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Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

Storylines are like a business and creative brief all in one. They give total clarity on what needs to be communicated, complete with a specific outcome. And they offer a clear audience decision-making sequence that informs creative concepts too.  3, record 1, English, - storyline

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 CONT

On appelle «trame» […] le plan du récit [qui sera préparé]. Pour être complète, elle comprendra le message principal, les points clés et toutes les briques élémentaires de la présentation. [Dans le cas d'un] PowerPoint, la trame inclura la liste des [diapositives] à produire.  3, record 1, French, - trame

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 CONT

... in most print advertising the headline and illustration are the primary attention getters. Working together they should select from the total audience... those readers who are prime prospects for the advertised product.  1, record 2, English, - attention%20getter

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 CONT

[...] une illustration adjointe au titre de l'annonce destinée, par sa masse, à fixer l'œil du lecteur, constitue [...] un attrape-regard.  1, record 2, French, - attrape%2Dregard

Record 2,  Textual support,  Spanish

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 DEF

A figure based on statistical sampling indicating what proportion of the total listening and viewing audience tune in to a specific programme or network.  4, record 3, English, - audience%20rating

Record number: 3, Textual support number: 1 CONT

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership ...  5, record 3, English, - audience%20rating

Record number: 3, Textual support number: 1 OBS

Not to be confused with "audience share." Both "audience rating" and "audience share" are expressed as percentages. When measuring the percentage of people watching or listening to a specific program, the rating takes into account all households in a sampled territory that have a television or a radio while the share takes into account only households that are actually watching television or listening to the radio at that time.  6, record 3, English, - audience%20rating

Record 3,  Textual support,  French

Record number: 3, Textual support number: 1 DEF

Nombre de personnes ayant écouté ou regardé un programme, une émission à un moment déterminé.  3, record 3, French, - cote%20d%27%C3%A9coute

Record number: 3, Textual support number: 1 OBS

Ne pas confondre avec «part d'auditoire». «Cote d’écoute» et «part d’auditoire» s’expriment en pourcentages. La cote est le pourcentage de personnes qui regarde ou écoute une émission déterminée parmi tous les foyers du territoire de l’échantillon qui ont une télévision ou une radio, tandis que la «part d'auditoire» a comme référence seulement les foyers qui regardent réellement la télévision ou écoutent la radio au moment du sondage.  4, record 3, French, - cote%20d%27%C3%A9coute

Record 3,  Textual support,  Spanish

Record number: 3, Textual support number: 1 DEF

Número de personas que siguen un medio de comunicación o un programa en un período de tiempo determinado.  3, record 3, Spanish, - %C3%ADndice%20de%20audiencia

Record number: 3, Textual support number: 1 OBS

No confundir con "cuota de audiencia". Tanto "índice de audiencia" como "cuota de audiencia" se expresan como porcentajes. Al momento de medir el porcentaje de personas mirando o escuchando un determinado programa, el índice se refiere a todos los hogares del territorio de la muestra con radio o con televisión mientras que la cuota utiliza como referencia únicamente los hogares que están mirando la televisión o escuchando la radio en dicho momento.  4, record 3, Spanish, - %C3%ADndice%20de%20audiencia

Record number: 3, Textual support number: 2 OBS

índice de audiencia: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, recomienda sustituir el anglicismo "rating" en este contexto por "índice de audiencia".  5, record 3, Spanish, - %C3%ADndice%20de%20audiencia

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 DEF

The share of the total viewing audience during a defined period gained by a programme or channel.  3, record 4, English, - viewing%20share

Record number: 4, Textual support number: 1 CONT

ITV channels lost viewing share but reported a strong financial performance in the first half of 2015.  4, record 4, English, - viewing%20share

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 CONT

Tableau 3.1. Part d’écoute des services télévisés canadiens et non canadiens, par marché linguistique et par langue de service [...]  2, record 4, French, - part%20d%27%C3%A9coute

Record 4,  Textual support,  Spanish

Record number: 4, Textual support number: 1 DEF

Porcentaje de espectadores que ven una determinada cadena, programa, espacio.  2, record 4, Spanish, - cuota%20de%20pantalla

Record number: 4, Textual support number: 1 CONT

[...] índice de audiencia y cuota de pantalla [...] La diferencia entre estos dos indicadores de audiencia radica en la referencia que se utiliza para medirla: mientras que en el primero se consideran todos los televisores, encendidos y apagados, del universo de la muestra (por ejemplo, el territorio español) en el momento de la medición, en el segundo solo se tienen en cuenta los que están encendidos.  3, record 4, Spanish, - cuota%20de%20pantalla

Record number: 4, Textual support number: 1 OBS

cuota de pantalla: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, recomienda sustituir el anglicismo "share" en este contexto por "cuota de pantalla".  3, record 4, Spanish, - cuota%20de%20pantalla

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 CONT

The worksheet model operationalizes the value of a total campaign as a function of the maximum exposure response given insertion costs, the number of insertions, the exposure value of an individual advertisement, and the efficiency of the exposure(measured as the probability that the audience member is a member of the targeted market segment).  1, record 5, English, - exposure%20value

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 CONT

L'annonceur mesurera la valeur réelle de son investissement à l'impact des messages qui sont programmés. La valeur d'impact est obtenue en multipliant le coût du GRP (Gross Rating Point) par leur nombre. L'investissement sera plus ou moins bon suivant que cette valeur d'impact sera supérieure ou inférieure au coût de la campagne publicitaire.  1, record 5, French, - valeur%20d%27impact

Record 5,  Textual support,  Spanish

Record 6,  Textual support,  English

Record number: 6, Textual support number: 1 OBS

In broadcasting, the number of sets in use in the time period to be studied, or the number of set owners. In print, the total audience of an issue.  1, record 6, English, - potential%20audience

Record 6,  Textual support,  French

Record number: 6, Textual support number: 1 CONT

[...] l'introduction de la publicité interactive sur un média ayant une audience potentielle importante pourrait ouvrir de nouvelles perspectives.  1, record 6, French, - audience%20potentielle

Record 6,  Textual support,  Spanish

Record 7,  Textual support,  English

Record number: 7, Textual support number: 1 OBS

The ratio of the total number of different persons hearing a program during a specified period, to the average audience at any one time.  2, record 7, English, - audience%20turnover

Record 7,  Textual support,  French

Record 7,  Textual support,  Spanish

Record 8,  Textual support,  English

Record number: 8, Textual support number: 1 DEF

The total number of net, unduplicated TV or radio homes tuned to a particular program for at least six minutes.  2, record 8, English, - total%20audience

Record 8,  Textual support,  French

Record 8,  Textual support,  Spanish

Record 9,  Textual support,  English

Record number: 9, Textual support number: 1 OBS

A common radio package of spot rotation, in specified proportions through various day parts, to attain maximum possible reach.  1, record 9, English, - total%20audience%20plan

Record 9,  Textual support,  French

Record 9,  Textual support,  Spanish

Record 10,  Textual support,  English

Record number: 10, Textual support number: 1 OBS

[--] is the sum of total impressions achieved by several issues of the same publication or by several issues of different publications, regardless of whether the audience is duplicated or unduplicated.  1, record 10, English, - total%20audience%20impressions

Record 10,  Textual support,  French

Record number: 10, Textual support number: 1 OBS

--somme des lecteurs (...) de plusieurs supports, ceux qui lisent (...) plusieurs supports étant comptés plusieurs fois.  1, record 10, French, - couverture%20brute

Record 10,  Textual support,  Spanish