TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
TOTAL CLICK-THROUGH RATE [2 records]
Record 1 - internal organization data 2018-03-26
Record 1, English
Record 1, Subject field(s)
- Advertising
- Electronic Commerce
Record 1, Main entry term, English
- total click-through rate
1, record 1, English, total%20click%2Dthrough%20rate
correct
Record 1, Abbreviations, English
- TCTR 1, record 1, English, TCTR
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
TCTR ... measures the total number of clicks an email’s link receives. Essentially, it measures how popular [a] message is (how many clicks it generates). There are a couple of things that add noise, however, to this measurement: people opening email and links on multiple devices; people clicking on links repeatedly; firewalls opening links to check for malware ... 1, record 1, English, - total%20click%2Dthrough%20rate
Record 1, French
Record 1, Domaine(s)
- Publicité
- Commerce électronique
Record 1, Main entry term, French
- taux de clics global
1, record 1, French, taux%20de%20clics%20global
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Le taux de clics global est le rapport obtenu entre le nombre de clics et la quantité de messages délivrés au cours d'une campagne multiplié par 100. Sa valeur peut être supérieure à 100 dans le cas de listes contenant un nombre important de liens. 1, record 1, French, - taux%20de%20clics%20global
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2017-12-20
Record 2, English
Record 2, Subject field(s)
- Advertising
- Electronic Commerce
Record 2, Main entry term, English
- unique click-through rate
1, record 2, English, unique%20click%2Dthrough%20rate
correct
Record 2, Abbreviations, English
- UCTR 1, record 2, English, UCTR
correct
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
UCTR... measures the number of unique clicks an email' s link receives. By specifying unique link clicks, UCTR avoids some of the noise TCTR [total click-through rate] fails to account for. 1, record 2, English, - unique%20click%2Dthrough%20rate
Record 2, French
Record 2, Domaine(s)
- Publicité
- Commerce électronique
Record 2, Main entry term, French
- taux de clics uniques
1, record 2, French, taux%20de%20clics%20uniques
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- taux de clics distincts 2, record 2, French, taux%20de%20clics%20distincts
correct, masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Le taux de clics uniques ou distincts représente le rapport entre le nombre de clics uniques et le nombre de messages délivrés multiplié par 100. Il fournit des résultats beaucoup plus pertinents que le taux de clics global. Le taux de réactivité désigne quant à lui le rapport entre le nombre de clics distincts et l'estimation du nombre de messages ouverts multiplié par 100. Il sert à évaluer l'attractivité des liens apparaissant à l'ouverture d'un message. 2, record 2, French, - taux%20de%20clics%20uniques
Record 2, Spanish
Record 2, Textual support, Spanish
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