TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
TRANSIT ADVERTISING [8 records]
Record 1 - internal organization data 2019-04-04
Record 1, English
Record 1, Subject field(s)
- Advertising
Record 1, Main entry term, English
- outdoor advertising
1, record 1, English, outdoor%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- out-of-home advertising 2, record 1, English, out%2Dof%2Dhome%20advertising
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. … The most commonly known type of outdoor advertising is the billboard. Common forms of outdoor advertising today fall into three categories : billboard advertising[, ] street furniture[, and] transit [advertising. ] Advertising seems to follow consumers wherever they go – in supermarket shopping carts, in sports arenas, and in health clubs. 3, record 1, English, - outdoor%20advertising
Record number: 1, Textual support number: 1 PHR
digital outdoor advertising 3, record 1, English, - outdoor%20advertising
Record number: 1, Textual support number: 2 PHR
digital out-of-home advertising 4, record 1, English, - outdoor%20advertising
Record 1, French
Record 1, Domaine(s)
- Publicité
Record 1, Main entry term, French
- publicité extérieure
1, record 1, French, publicit%C3%A9%20ext%C3%A9rieure
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
[...] forme de communication publicitaire située sur la voie publique. 2, record 1, French, - publicit%C3%A9%20ext%C3%A9rieure
Record number: 1, Textual support number: 1 PHR
publicité extérieure numérique 3, record 1, French, - publicit%C3%A9%20ext%C3%A9rieure
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Publicidad
Record 1, Main entry term, Spanish
- publicidad exterior
1, record 1, Spanish, publicidad%20exterior
feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2018-12-10
Record 2, English
Record 2, Subject field(s)
- Advertising Media
- Advertising Techniques
Record 2, Main entry term, English
- advertising period
1, record 2, English, advertising%20period
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
One of the primary benefits of transit advertising is that you get complete market coverage even with a single exterior bus advertisement.... over the course of a 4-week advertising period, your ad will likely be seen across every corner of a transit system's footprint. 2, record 2, English, - advertising%20period
Record 2, French
Record 2, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
Record 2, Main entry term, French
- période publicitaire
1, record 2, French, p%C3%A9riode%20publicitaire
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- période de publicité 2, record 2, French, p%C3%A9riode%20de%20publicit%C3%A9
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
La période publicitaire : la planification de celle-ci consiste, d'une part, à fixer la durée de la campagne de publicité et, de l'autre, [à fixer] l'étalement de celle-ci sur une période donnée. 3, record 2, French, - p%C3%A9riode%20publicitaire
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Medios de publicidad
- Técnicas publicitarias
Record 2, Main entry term, Spanish
- periodo publicitario
1, record 2, Spanish, periodo%20publicitario
correct, masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2003-04-10
Record 3, English
Record 3, Subject field(s)
- Advertising Media
- Radio Arts
Record 3, Main entry term, English
- radio advertising
1, record 3, English, radio%20advertising
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
- broadcast advertising 2, record 3, English, broadcast%20advertising
generic
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
With the exception of outdoor and transit advertisement, the use of separate versions in each language would normally apply to all other forms of advertising, i. e. print advertising, paid announcements, and television and radio advertising. 1, record 3, English, - radio%20advertising
Record 3, French
Record 3, Domaine(s)
- Supports publicitaires
- Radio (Arts du spectacle)
Record 3, Main entry term, French
- publicité à la radio
1, record 3, French, publicit%C3%A9%20%C3%A0%20la%20radio
correct, feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- publicité radiophonique 2, record 3, French, publicit%C3%A9%20radiophonique
correct, feminine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 CONT
Exception faite de la publicité extérieure et de l'affichage ambulant, l'emploi de versions distinctes dans chaque langue devrait normalement s'appliquer à toutes les autres formes de publicité, notamment la publicité imprimée, les annonces tarifées et la publicité à la radio et à la télévision. 1, record 3, French, - publicit%C3%A9%20%C3%A0%20la%20radio
Record number: 3, Textual support number: 1 OBS
Terme tiré du Manuel du Conseil du Trésor/Communications 3, record 3, French, - publicit%C3%A9%20%C3%A0%20la%20radio
Record number: 3, Textual support number: 2 OBS
La publicité télévisée fait apparaître des variations saisonnières beaucoup plus faibles que la publicité-presse ou radiophonique. 2, record 3, French, - publicit%C3%A9%20%C3%A0%20la%20radio
Record 3, Spanish
Record 3, Campo(s) temático(s)
- Medios de publicidad
- Radio (Artes escénicas)
Record 3, Main entry term, Spanish
- publicidad radiada
1, record 3, Spanish, publicidad%20radiada
feminine noun
Record 3, Abbreviations, Spanish
Record 3, Synonyms, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 2002-02-19
Record 4, English
Record 4, Subject field(s)
- Occupation Names (General)
- Advertising
Record 4, Main entry term, English
- space buyer
1, record 4, English, space%20buyer
correct
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record number: 4, Textual support number: 1 DEF
An advertising agency employee who helps plan printed advertising campaigns, and who selects and buys space in publication, outdoor, and transit media. 1, record 4, English, - space%20buyer
Record 4, Key term(s)
- space man
Record 4, French
Record 4, Domaine(s)
- Désignations des emplois (Généralités)
- Publicité
Record 4, Main entry term, French
- acheteur d'espace
1, record 4, French, acheteur%20d%27espace
correct, masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
- acheteuse d'espace 2, record 4, French, acheteuse%20d%27espace
correct, feminine noun
Record 4, Textual support, French
Record number: 4, Textual support number: 1 CONT
L'acheteur d'espace recueille et classe toutes les informations qu'il reçoit des supports ou des organismes d'études ou de contrôle [...] sur diffusions, audiences, aidant en cela aux travaux de média-planning. 3, record 4, French, - acheteur%20d%27espace
Record number: 4, Textual support number: 1 OBS
Ce contrat particulier [achat d'espace dans une publication] est sans doute, généralement confié à un spécialiste, l'acheteur d'espace. 4, record 4, French, - acheteur%20d%27espace
Record 4, Spanish
Record 4, Textual support, Spanish
Record 5 - internal organization data 2000-10-18
Record 5, English
Record 5, Subject field(s)
- Advertising Media
Record 5, Main entry term, English
- transit advertising
1, record 5, English, transit%20advertising
correct
Record 5, Abbreviations, English
Record 5, Synonyms, English
- transportation advertising 2, record 5, English, transportation%20advertising
correct
Record 5, Textual support, English
Record number: 5, Textual support number: 1 DEF
A form of out-of-home media; depends upon consumer usage of commercial transportation facilities - buses, airlines, and subway and commuter trains - and upon pedestrians viewing the advertising from the streets. 1, record 5, English, - transit%20advertising
Record 5, French
Record 5, Domaine(s)
- Supports publicitaires
Record 5, Main entry term, French
- affichage ambulant
1, record 5, French, affichage%20ambulant
correct, masculine noun
Record 5, Abbreviations, French
Record 5, Synonyms, French
- publicité ambulante 2, record 5, French, publicit%C3%A9%20ambulante
correct, feminine noun
- publicité dans les moyens de transport 3, record 5, French, publicit%C3%A9%20dans%20les%20moyens%20de%20transport
correct, feminine noun
Record 5, Textual support, French
Record number: 5, Textual support number: 1 DEF
Publicité réalisée dans les transports en commun, à l'intérieur ou à l'extérieur des véhicules et dans les locaux ouverts au public : stations, gares, abris d'attente, etc. 3, record 5, French, - affichage%20ambulant
Record 5, Spanish
Record 5, Textual support, Spanish
Record 6 - internal organization data 1993-02-22
Record 6, English
Record 6, Subject field(s)
- Advertising Media
Record 6, Main entry term, English
- television advertising
1, record 6, English, television%20advertising
correct
Record 6, Abbreviations, English
Record 6, Synonyms, English
Record 6, Textual support, English
Record number: 6, Textual support number: 1 CONT
With the exception of outdoor and transit advertisements(see article 3. 2), the use of separate versions in each language would normally apply to all other forms of advertising, i. e. print advertising, paid announcements, and television and radio advertising. 1, record 6, English, - television%20advertising
Record 6, French
Record 6, Domaine(s)
- Supports publicitaires
Record 6, Main entry term, French
- publicité à la télévision
1, record 6, French, publicit%C3%A9%20%C3%A0%20la%20t%C3%A9l%C3%A9vision
correct, feminine noun
Record 6, Abbreviations, French
Record 6, Synonyms, French
Record 6, Textual support, French
Record number: 6, Textual support number: 1 CONT
Exception faite de la publicité extérieure et de l'affichage ambulant (voir l'article 3.2), l'emploi de versions distinctes dans chaque langue devrait normalement s'appliquer à toutes les autres formes de publicité, notamment la publicité imprimée, les annonces tarifées et la publicité à la radio et à la télévision. 1, record 6, French, - publicit%C3%A9%20%C3%A0%20la%20t%C3%A9l%C3%A9vision
Record number: 6, Textual support number: 1 OBS
Terme tiré du Manuel du Conseil du Trésor/Communications 2, record 6, French, - publicit%C3%A9%20%C3%A0%20la%20t%C3%A9l%C3%A9vision
Record 6, Spanish
Record 6, Textual support, Spanish
Record 7 - internal organization data 1993-02-22
Record 7, English
Record 7, Subject field(s)
- Advertising
Record 7, Main entry term, English
- print advertising
1, record 7, English, print%20advertising
correct
Record 7, Abbreviations, English
Record 7, Synonyms, English
Record 7, Textual support, English
Record number: 7, Textual support number: 1 CONT
With the exception of outdoor and transit advertisements(see article 3. 2), the use of separate versions in each language would normally apply to all other forms of advertising, i. e. print advertising, paid announcements, and television and radio advertising. 1, record 7, English, - print%20advertising
Record 7, French
Record 7, Domaine(s)
- Publicité
Record 7, Main entry term, French
- publicité imprimée
1, record 7, French, publicit%C3%A9%20imprim%C3%A9e
correct, feminine noun
Record 7, Abbreviations, French
Record 7, Synonyms, French
Record 7, Textual support, French
Record number: 7, Textual support number: 1 CONT
Exception faite de la publicité extérieure et de l'affichage ambulant (voir l'article 3.2), l'emploi de versions distinctes dans chaque langue devrait normalement s'appliquer à toutes les autres formes de publicité, notamment la publicité imprimée, les annonces tarifées et la publicité à la radio et à la télévision. 1, record 7, French, - publicit%C3%A9%20imprim%C3%A9e
Record number: 7, Textual support number: 1 OBS
Terme tiré du Manuel du Conseil du Trésor/Communications 2, record 7, French, - publicit%C3%A9%20imprim%C3%A9e
Record 7, Spanish
Record 7, Textual support, Spanish
Record 8 - internal organization data 1985-07-10
Record 8, English
Record 8, Subject field(s)
- Advertising Media
Record 8, Main entry term, English
- transit advertising card 1, record 8, English, transit%20advertising%20card
Record 8, Abbreviations, English
Record 8, Synonyms, English
- trans-ad card 1, record 8, English, trans%2Dad%20card
Record 8, French
Record 8, Domaine(s)
- Supports publicitaires
Record 8, Main entry term, French
- affiche de publicité ambulante
1, record 8, French, affiche%20de%20publicit%C3%A9%20ambulante
proposal, feminine noun
Record 8, Abbreviations, French
Record 8, Synonyms, French
Record 8, Textual support, French
Record 8, Spanish
Record 8, Textual support, Spanish
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