TERMIUM Plus®

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UNSOUGHT GOOD [1 record]

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Record 1 2010-10-21

English

Subject field(s)
  • The Product (Marketing)
CONT

Consumer products represent an enormous range of types, and it helps to categorize them if we divide them into four groups : ... unsought goods : bought only after the consumer has been made aware of their existence through intensive marketing activity such as heavy advertising.

French

Domaine(s)
  • Produit (Commercialisation)
CONT

Les biens de consommation représentent une énorme gamme de produits, et il est commode de les classer en quatre groupes : [...] biens non souhaités, achetés seulement après que le consommateur a été averti de leur existence par une activité marketing intensive comme une forte campagne de publicité.

Spanish

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