TERMIUM Plus®

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UNTRUTHFUL ADVERTISING [1 record]

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Record 1 2012-05-30

English

Subject field(s)
  • Advertising
  • Motivation and Advertising Psychology
CONT

A statement that might have been viewed by a sophisticated person as trade puffery can become the basis for a charge of false advertising to a person of lower intelligence level.

French

Domaine(s)
  • Publicité
  • Motivation et psychologie de la publicité
CONT

La publicité mensongère n'était sanctionnée [...] que par l'action en concurrence déloyale. Une publicité est mensongère [...] si elle «comporte des allégations fausses ou induisant en erreur».

Spanish

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