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Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

Publication advertising makes use of newspapers or magazines to deliver the advertising message to measurable groups of readers.  3, record 1, English, - advertising%20message

Record number: 1, Textual support number: 2 CONT

Several components make up the advertising message : the hook, the slogan, the appeal, and the value. Each component of the advertising message seeks to convince the target market that they should spend money on a product or service.  4, record 1, English, - advertising%20message

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 CONT

Le message publicitaire peut être communiqué par des moyens que l'on divise couramment en deux séries : les médias et les autres véhicules.  1, record 1, French, - message%20publicitaire

Record 1,  Textual support,  Spanish

Record number: 1, Textual support number: 1 DEF

[Mensaje] creado por y para un tipo de actividad social y económica que intenta persuadir a los posibles consumidores de la compra de un tipo de producto mediante una argumentación.  2, record 1, Spanish, - mensaje%20publicitario

Record number: 1, Textual support number: 1 CONT

El principal componente del mensaje publicitario es de carácter informativo, pues éste debe dar a conocer las características del producto y/o servicio que se esté ofreciendo, así como los beneficios.  1, record 1, Spanish, - mensaje%20publicitario

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 CONT

In undifferentiated marketing, the firm chooses not to recognize the different market segments making up the market. It treats the market as an aggregate, focusing on what is common in the needs of people rather than on what is different. It tries to design a product and a marketing program that appeal to the broadest number of buyers.  4, record 2, English, - undifferentiated%20marketing

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 DEF

Stratégie commerciale qui consiste à ne mettre en œuvre que les mêmes éléments de marketing - mix pour tout le marché quel que soit le nombre de segments qui le constituent.  1, record 2, French, - strat%C3%A9gie%20commerciale%20indiff%C3%A9renci%C3%A9e

Record number: 2, Textual support number: 1 OBS

L'entreprise propose un produit non différencié à l'ensemble du marché ou au segment le plus vaste. Elle centre donc ses efforts sur la globalité du marché, qui est alors pris dans son ensemble.  2, record 2, French, - strat%C3%A9gie%20commerciale%20indiff%C3%A9renci%C3%A9e

Record 2,  Textual support,  Spanish

Record number: 2, Textual support number: 1 DEF

Mercadología que aplica el mismo tratamiento de precio, producto, promoción, publicidad y canal de distribución a todos los clientes, ya que no considera que existan segmentos tan diferentes como para justificar un distinto enfoque mercadológico.  1, record 2, Spanish, - mercadolog%C3%ADa%20indiferenciada

Record number: 2, Textual support number: 1 OBS

mercadología indiferenciada: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.  3, record 2, Spanish, - mercadolog%C3%ADa%20indiferenciada

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 CONT

But one thing that you hear come up so often across the aisle seems to be the concern about cannibalizing a market for an established and successful print product.  1, record 3, English, - cannibalizing%20a%20market

Record 3,  Textual support,  French

Record number: 3, Textual support number: 1 DEF

Acquisition d'un volume de vente d'un produit au détriment des ventes d'un autre produit du même fabricant, dans le même marché.  2, record 3, French, - cannibalisation%20du%20march%C3%A9

Record number: 3, Textual support number: 1 CONT

La négligence du gouvernement a entraîné une augmentation de 488 p. 100 de ces importations depuis 1995 ainsi qu'une cannibalisation du marché intérieur du lait de transformation de 2,6 p. 100 l'an dernier.  1, record 3, French, - cannibalisation%20du%20march%C3%A9

Record 3,  Textual support,  Spanish

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 CONT

Industrial intelligence is the art of keeping one step ahead of the competition. If you dont’t know what the competition is up to, soon you will find out from dropping sales and losing market share. Spies and counter intelligence have been essential management tools from the beginning of history. In business keep tabs on your competition. Keep tabs on your competition keeping tabs on you. Your intellectual property, your next move, your next product innovation, your next winning move can be pre-empted by an alert competitor.  1, record 4, English, - industrial%20intelligence

Record 4,  Textual support,  French

Record 4,  Textual support,  Spanish

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 DEF

A development version of a shell that integrates text editors, program monitors, etc., intended to expedite the construction and testing of knowledge bases.  3, record 5, English, - shell%20program

Record number: 5, Textual support number: 1 CONT

An expert system incorporates two integrated elements : a knowledge base and an inference engine. An inference engine and supporting software for entering and displaying information can also be packaged as a separate product and used as a framework, or shell, for creating expert systems. Such software saves customers the time and effort required to write their own rule-based programs, and thus facilitates the development of expert systems. Shell packages, in fact, make up most of the current market for personal computer AI products.  4, record 5, English, - shell%20program

Record number: 5, Textual support number: 1 OBS

See also "shell" and "knowledge engineering environment".  5, record 5, English, - shell%20program

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 DEF

Progiciel intelligent servant à la construction d'autres logiciels indépendamment du domaine d'expertise.  1, record 5, French, - g%C3%A9n%C3%A9rique%20de%20d%C3%A9veloppement

Record 5,  Textual support,  Spanish

Record 6,  Textual support,  English

Record number: 6, Textual support number: 1 DEF

Market research term for a product test based on the paired comparison principle, informants being asked for comparative reactions to two products at a time(or the subjects of the test may be advertisements, types of packaging, etc). A ranking for a number of products, packs, etc can then be built up. See also monadic product test and triadic product test.  1, record 6, English, - diadic%20product%20test

Record 6,  Textual support,  French

Record 6,  Textual support,  Spanish

Record 7,  Textual support,  English

Record number: 7, Textual support number: 1 CONT

... specialized buyers open up new market niches and offer information on product standards.  2, record 7, English, - product%20standard

Record 7,  Textual support,  French

Record number: 7, Textual support number: 1 CONT

[...] des acheteurs spécialisés trouvent de nouveaux créneaux et proposent des informations sur les normes de produits.  2, record 7, French, - norme%20de%20produits

Record 7,  Textual support,  Spanish

Record number: 7, Textual support number: 1 CONT

...los compradores especializados abren nuevos segmentos del mercado y ofrecen información relativa a las normas sobre productos.  1, record 7, Spanish, - norma%20de%20productos

Record 8,  Textual support,  English

Record number: 8, Textual support number: 1 OBS

The consulting studies related to the establishment of a pre-production fermentation facility, conducted over the past three years by the Saskatchewan government, have shown : a) a need for a facility that would :-i) enable commercial developers to complete process scale-up in a confidential setting, train operating staff and be able to manufacture sufficient product for market evaluation/market entry;-ii) provide a fermentation capacity to complement and encourage the growth of bio-based value added processing;-iii) be comprised of a pilot plant permitting scale up to 1500 litres;-iv) provide technical and process development support capable of undertaking collaborative and contractual research. [Source : ethanol project-Srccerdc. en p. 1].  1, record 8, English, - pre%2Dproduction%20fermentation%20facility

Record 8,  Textual support,  French

Record number: 8, Textual support number: 1 OBS

Voici les conclusions des études de consultation réalisées au cours des trois dernières années par le gouvernement de la Saskatchewan sur la création d'une installation de fermentation en préproduction. a) L'installation projetée : - i) permettrait aux promoteurs commerciaux de mener à bonne fin la mise à l'échelle des procédés de fermentation dans une atmosphère de confiance, de former des employés de production et de fabriquer la quantité de produits requise pour la réalisation d'une étude de marché/d'entrée sur le marché; - ii) fournirait une capacité de fermentation qui viendrait appuyer et favoriser l'expansion d'une industrie de biotransformation à valeur ajoutée; - iii) engloberait une usine pilote permettant une mise à l'échelle atteignant jusqu'à 1 500 litres; - iv) offrirait les ressources nécessaires, sur le plan de la technique et du développement des procédés, à la réalisation de recherches conjointes et contractuelles. [Source: projet éthanol - Srccerdc.fr p. 1].  1, record 8, French, - installation%20de%20fermentation%20en%20pr%C3%A9production

Record 8,  Textual support,  Spanish

Record 9,  Textual support,  French

Record 9,  Textual support,  Spanish

Record 10,  Textual support,  English

Record number: 10, Textual support number: 1 OBS

(...) total industry demand DD is so vast relative to efficient scale of any one seller as to permit viable coexistence of numerous perfect-competitors.(What if firms contrive to differentiate their product(...), fragmenting the market and moving DD far to the left, ending up in some kind of Chamberlinian imperfect competition(...)  1, record 10, English, - Chamberlinian%20imperfect%20competition

Record 10,  Textual support,  French

Record 10,  Textual support,  Spanish

Record 11,  Textual support,  English

Record number: 11, Textual support number: 1 OBS

The Edsel is the most famous(...) example of a product which was designed(...) to meet a set of(...) consumer needs but which ended up satisfying almost no one, creating not so much a ghost market as a ghost product.  1, record 11, English, - ghost%20product

Record 11,  Textual support,  French

Record number: 11, Textual support number: 1 OBS

La Ford Edsel est l'exemple le plus connu d'un produit conçu pour satisfaire un ensemble de besoins (...) mais qui n'en a finalement satisfait aucun, créant ainsi moins un marché fantôme qu'un produit fantôme.  1, record 11, French, - produit%20fant%C3%B4me

Record 11,  Textual support,  Spanish