TERMIUM Plus®

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UP-FRONT MARKET [2 records]

Record 1 2010-02-23

English

Subject field(s)
  • Corporate Economics
  • Banking
CONT

The up-front cost of buying a computer is usually written off separately, with the result that the price of computer time-at "marginal cost"-is almost always substantially lower than the market price....

OBS

up-front: advance (upfront payment).

French

Domaine(s)
  • Économie de l'entreprise
  • Banque

Spanish

Campo(s) temático(s)
  • Economía empresarial
  • Operaciones bancarias
Save record 1

Record 2 1992-08-10

English

Subject field(s)
  • Advertising Agencies and Services
  • Television Arts
  • Radio Arts

French

Domaine(s)
  • Agences et services de publicité
  • Télévision (Arts du spectacle)
  • Radio (Arts du spectacle)
DEF

Au début d'une saison de programmation, vente du temps d'antenne offert en priorité aux annonceurs nationaux.

CONT

Le temps d'antenne acheté au marché préférentiel est particulièrement coûteux, mais il assure à la publicité un auditoire très important.

OBS

Terme entériné par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada (1991).

Spanish

Save record 2

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