TERMIUM Plus®
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UPMARKET [4 records]
Record 1 - internal organization data 2007-12-21
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Saving and Consumption
Record 1, Main entry term, English
- down-market
1, record 1, English, down%2Dmarket
correct, see observation, adjective
Record 1, Abbreviations, English
Record 1, Synonyms, English
- downscale 2, record 1, English, downscale
correct, see observation, adjective, Great Britain
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Relating or appealing to lower-income consumers. 3, record 1, English, - down%2Dmarket
Record number: 1, Textual support number: 1 CONT
Cars of similar size are often distinguished by market entry level. The Ford Maverick is more downmarket than the Ford Granada. The Chevrolet Cavalier was conceived as an upmarket alternative to the downmarket Chevrolet Chevette. 4, record 1, English, - down%2Dmarket
Record number: 1, Textual support number: 1 OBS
Down-market or downscale product, car, newspaper. 5, record 1, English, - down%2Dmarket
Record 1, Key term(s)
- down market
- downmarket
- down scale
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Épargne et consommation
Record 1, Main entry term, French
- bas de gamme
1, record 1, French, bas%20de%20gamme
correct, see observation, adjective
Record 1, Abbreviations, French
Record 1, Synonyms, French
- populaire 2, record 1, French, populaire
correct, see observation, adjective
- grand public 3, record 1, French, grand%20public
correct, see observation, adjective
- à grande diffusion 4, record 1, French, %C3%A0%20grande%20diffusion
correct, see observation, adjective
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[Une extension de gamme est l'action] d'une marque qui va proposer un ou plusieurs nouveaux produits au sein d'une gamme de manière à toucher une nouvelle cible de clients exprimant un besoin auquel va répondre le ou les nouveaux produits. Une extension de gamme vers le haut ou le bas de gamme peut également servir à changer le positionnement de la marque. 5, record 1, French, - bas%20de%20gamme
Record number: 1, Textual support number: 1 OBS
Produit ou voiture bas de gamme. Journal populaire, grand public ou à grande diffusion. 6, record 1, French, - bas%20de%20gamme
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1996-06-02
Record 2, English
Record 2, Subject field(s)
- The Product (Marketing)
Record 2, Main entry term, English
- up-market product 1, record 2, English, up%2Dmarket%20product
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Key term(s)
- up market product
- upmarket product
Record 2, French
Record 2, Domaine(s)
- Produit (Commercialisation)
Record 2, Main entry term, French
- article à forte valeur ajoutée
1, record 2, French, article%20%C3%A0%20forte%20valeur%20ajout%C3%A9e
masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- produit à forte valeur ajoutée 1, record 2, French, produit%20%C3%A0%20forte%20valeur%20ajout%C3%A9e
masculine noun
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1996-06-02
Record 3, English
Record 3, Subject field(s)
- Production (Economics)
Record 3, Main entry term, English
- up-market production 1, record 3, English, up%2Dmarket%20production
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Key term(s)
- up market production
- upmarket production
Record 3, French
Record 3, Domaine(s)
- Production (Économie)
Record 3, Main entry term, French
- production haut de gamme
1, record 3, French, production%20haut%20de%20gamme
feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 1992-03-30
Record 4, English
Record 4, Subject field(s)
- Marketing
- Television Arts
Record 4, Main entry term, English
- upmarket 1, record 4, English, upmarket
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record 4, French
Record 4, Domaine(s)
- Commercialisation
- Télévision (Arts du spectacle)
Record 4, Main entry term, French
- marché haut de gamme
1, record 4, French, march%C3%A9%20haut%20de%20gamme
correct, masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record number: 4, Textual support number: 1 DEF
Clientèle d'un réseau ou d'une station formée de personnes à revenus élevés. 1, record 4, French, - march%C3%A9%20haut%20de%20gamme
Record number: 4, Textual support number: 1 CONT
Radio-Canada attire une part importante du marché haut de gamme, notamment par ses émissions d'information. 1, record 4, French, - march%C3%A9%20haut%20de%20gamme
Record number: 4, Textual support number: 1 OBS
Terme entériné par le Comité de linguistique de Radio-Canada. 2, record 4, French, - march%C3%A9%20haut%20de%20gamme
Record 4, Spanish
Record 4, Textual support, Spanish
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