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ABORIGINAL WELLNESS CAMPAIGN [1 record]

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Record 1 2014-11-24

English

Subject field(s)
  • Titles of Federal Government Programs (Canadian)
  • Social Services and Social Work
OBS

Launched in September 1995, the program addressed tobacco, alcohol and drugs, HIV/AIDS, nutrition, substance abuse and mental health. Through an extensive marketing campaign highlighted by a travelling exhibit, "The Wellness Lodge," the strategy worked in partnership with aboriginal leaders and organizations from across Canada to provide culturally relevant and sensitive information in an interesting and interactive manner. Targeted to all First Nations, Métis and Inuit peoples in Canada from toddlers to elders, the 1997 campaign placed a special emphasis on youth aged 13 to 25, continuing Health Canada′s push towards preventative care.

Key term(s)
  • Wellness Campaign

French

Domaine(s)
  • Titres de programmes fédéraux (Gouvernement canadien)
  • Services sociaux et travail social
OBS

Lancé en septembre 1995, le programme porte sur le tabagisme, l'alcool et les drogues, le VIH/SIDA, l'alimentation, les toxicomanies et la santé mentale. Grâce à une campagne de marketing élargie, soulignée par une exposition itinérante, La hutte du mieux-être, la stratégie est mise en œuvre en partenariat avec les leaders et les organismes autochtones à travers le Canada afin de fournir une information pertinente et sensible dans un format intéressant et interactif. Ciblant toutes les Premières nations, les Métis et les Inuits du Canada, du bébé à l'aîné, la campagne de 1997 insiste sur les jeunes de 13 à 25 ans, poursuivant les efforts de Santé Canada en soins préventifs.

Key term(s)
  • Campagne santé

Spanish

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