TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
ADVERTISING ALLOWANCE [2 records]
Record 1 - internal organization data 2018-11-22
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Advertising Agencies and Services
Record 1, Main entry term, English
- advertising allowance
1, record 1, English, advertising%20allowance
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
An advertising allowance is money that a product manufacturer or service provider pays to a retailer to get the word out about their product. An advertising allowance may also take the form of a supplier or manufacturer giving a discount on inventory provided to a wholesaler or retailer to pay for advertising or merchandising costs. 2, record 1, English, - advertising%20allowance
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Agences et services de publicité
Record 1, Main entry term, French
- allocation publicitaire
1, record 1, French, allocation%20publicitaire
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Après avoir satisfait à tous ces paramètres, la chaîne télévisuelle doit planifier son allocation publicitaire afin de répondre aux critères et exigences de chacun de ses clients, tout en maximisant son revenu. 1, record 1, French, - allocation%20publicitaire
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2018-11-20
Record 2, English
Record 2, Subject field(s)
- Advertising
Record 2, Main entry term, English
- advertising allowance
1, record 2, English, advertising%20allowance
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record 2, French
Record 2, Domaine(s)
- Publicité
Record 2, Main entry term, French
- participation publicitaire
1, record 2, French, participation%20publicitaire
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Avantage en argent ou en nature concédé par le producteur qui accepte de faire de la publicité pour un produit. 1, record 2, French, - participation%20publicitaire
Record 2, Spanish
Record 2, Textual support, Spanish
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