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ADVERTISING PENETRATION [1 record]

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Record 1 2018-12-11

English

Subject field(s)
  • Advertising Media
  • Merchandising Techniques
CONT

There are several concepts used in marketing - consumer demand, readership, viewership and advertising penetration are examples - which are characterized by a lack of agreement as to how they should be defined and how they should be measured ...

French

Domaine(s)
  • Supports publicitaires
  • Techniques marchandes
CONT

Le canal de communication le plus favorable pour la publicité en cette période difficile semble être le Web [...] les journaux traditionnels ont perdu leur première place sur le plan de la pénétration publicitaire au profit du Web [...]

Spanish

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