TERMIUM Plus®

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ADVERTISING PERCEPTION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2013-12-06

English

Subject field(s)
  • Advertising
  • Motivation and Advertising Psychology
OBS

A definition of perception demands not only that a person see or hear advertising, but also remembers something of it until he is asked about it.

French

Domaine(s)
  • Publicité
  • Motivation et psychologie de la publicité
CONT

«Jours de France» entreprit une enquête sur la cumulation de son audience dans le temps et le souvenir de la publicité.

Spanish

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