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ADVERTISING PROGRAM [2 records]
Record 1 - internal organization data 1997-05-26
Record 1, English
Record 1, Subject field(s)
- Advertising
- Marketing
Record 1, Main entry term, English
- advertising plan 1, record 1, English, advertising%20plan
Record 1, Abbreviations, English
Record 1, Synonyms, English
- advertising program 1, record 1, English, advertising%20program
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
a complete advertising plan, the ultimate objective of which is to achieve the overall marketing goals of the advertiser. 1, record 1, English, - advertising%20plan
Record 1, French
Record 1, Domaine(s)
- Publicité
- Commercialisation
Record 1, Main entry term, French
- plan de publicité
1, record 1, French, plan%20de%20publicit%C3%A9
masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- plan de campagne publicitaire 2, record 1, French, plan%20de%20campagne%20publicitaire
masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
le plan de publicité fait lui-même partie d'un plan plus vaste, généralement appelé plan de marketing ou de commercialisation. 1, record 1, French, - plan%20de%20publicit%C3%A9
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1992-08-10
Record 2, English
Record 2, Subject field(s)
- Television Arts
- Advertising Agencies and Services
Record 2, Main entry term, English
- TV direct-response advertising program
1, record 2, English, TV%20direct%2Dresponse%20advertising%20program
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- advertising program 1, record 2, English, advertising%20program
- commercial program 1, record 2, English, commercial%20program
Record 2, Textual support, English
Record 2, French
Record 2, Domaine(s)
- Télévision (Arts du spectacle)
- Agences et services de publicité
Record 2, Main entry term, French
- émission de publicité directe
1, record 2, French, %C3%A9mission%20de%20publicit%C3%A9%20directe
correct, see observation, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Émission entièrement consacrée à la promotion d'un produit ou d'un service et comprenant de fréquentes incitations à l'achat. 1, record 2, French, - %C3%A9mission%20de%20publicit%C3%A9%20directe
Record number: 2, Textual support number: 1 OBS
Terme entériné par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada (1991). 2, record 2, French, - %C3%A9mission%20de%20publicit%C3%A9%20directe
Record 2, Spanish
Record 2, Textual support, Spanish
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