TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
AGENCY RECORD [3 records]
Record 1 - internal organization data 2018-12-10
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
Record 1, Main entry term, English
- agency of record
1, record 1, English, agency%20of%20record
correct
Record 1, Abbreviations, English
- AOR 2, record 1, English, AOR
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
In the world of marketing and advertising, agency of record (AOR) was typically understood to mean a single agency responsible for all the services that a particular business might require. 3, record 1, English, - agency%20of%20record
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
Record 1, Main entry term, French
- agence de coordination
1, record 1, French, agence%20de%20coordination
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- agence de référence 2, record 1, French, agence%20de%20r%C3%A9f%C3%A9rence
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
En désignant une agence de référence («agency of record ou AOR») pour mener la stratégie de marque tout au long du processus marketing, tout en sollicitant simultanément, directement ou indirectement, la participation d'agences spécialisées, le client se libère d'une charge communicationnelle importante, optimise le flux d'information et concentre l'obligation de rendre compte sur moins d'intervenants. 2, record 1, French, - agence%20de%20coordination
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1989-01-04
Record 2, English
Record 2, Subject field(s)
- Advertising Agencies and Services
Record 2, Main entry term, English
- executive agency 1, record 2, English, executive%20agency
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Key term(s)
- agency of record
Record 2, French
Record 2, Domaine(s)
- Agences et services de publicité
Record 2, Main entry term, French
- agence de distribution
1, record 2, French, agence%20de%20distribution
feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1987-01-19
Record 3, English
Record 3, Subject field(s)
- Organizations, Administrative Units and Committees
- Advertising Agencies and Services
Record 3, Main entry term, English
- government's agency of record
1, record 3, English, government%27s%20agency%20of%20record
correct, Canada
Record 3, Abbreviations, English
Record 3, Synonyms, English
- agency of record 1, record 3, English, agency%20of%20record
correct, Canada
Record 3, Textual support, English
Record number: 3, Textual support number: 1 OBS
The Advertising Management Services Centre of Supply and Services Canada contracts for advertising agency services, and the purchase of media space and time through the government's agency of record. 1, record 3, English, - government%27s%20agency%20of%20record
Record 3, French
Record 3, Domaine(s)
- Organismes, unités administratives et comités
- Agences et services de publicité
Record 3, Main entry term, French
- agence attitrée du gouvernement
1, record 3, French, agence%20attitr%C3%A9e%20du%20gouvernement
correct, Canada
Record 3, Abbreviations, French
Record 3, Synonyms, French
- agence attitrée 1, record 3, French, agence%20attitr%C3%A9e
correct, Canada
Record 3, Textual support, French
Record number: 3, Textual support number: 1 OBS
Le Centre de services de gestion de la publication de Approvisionnements & Services Canada achète des services de publicité ainsi que de l'espace et du temps dans les médias, par l'agence attitrée du gouvernement. 1, record 3, French, - agence%20attitr%C3%A9e%20du%20gouvernement
Record 3, Spanish
Record 3, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
Language Portal of Canada
Access a collection of Canadian resources on all aspects of English and French, including quizzes.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: