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ASSOCIATION QUEBEC ADVERTISING AGENCIES [1 record]

Record 1 2017-03-22

English

Subject field(s)
  • Non-Gov. Provincial Bodies and Committees (Canadian)
  • Advertising
CONT

The AAPQ was created to meet the following objectives: To defend, promote and represent the interests of Quebec advertising agencies to government bodies, businesses, specific media or media associations, unions, consumer protection associations and other organizations in the communications field, in Canada and abroad; To contribute to an improvement in the quality of advertising; To raise the public's awareness of the important role of advertising agencies; To establish and define for its members a code of ethics governing the various advertising agencies operating in Quebec so as to improve their professional relations with other parties involved.

French

Domaine(s)
  • Organismes et comités provinciaux non gouv. canadiens
  • Publicité
CONT

La création de l'AAPQ a été motivée par les objectifs suivants : . Défendre, promouvoir et représenter les intérêts des agences de publicité du Québec auprès des organismes et milieux gouvernementaux, milieux d'affaires, associations de médias ou médias particuliers, syndicats, organismes de protection du consommateur et autres associations du monde de la communication, au Canada comme à l'étranger; Contribuer à l'amélioration de la qualité de la publicité; - Entente collective des annonces publicitaires entre l'Union des Artistes et l'Association des producteurs conjoints - Calcul des hausses tarifaires - Grille de tarif. Sensibiliser le public en général à l'importance du rôle des agences de publicité; Établir et définir pour ses membres les règles d'un code d'éthique régissant les diverses agences de publicité œuvrant au Québec afin d'améliorer leurs relations professionnelles avec les différents intervenants.

Spanish

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