TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ATTITUDE STUDY [1 record]

Record 1 2001-04-26

English

Subject field(s)
  • Marketing Research
DEF

Research on consumers designed to detect their attitude towards a product, idea, company or campaign.

OBS

A prior study is normally conducted to identify the initial situation, followed by an evaluation and a final check carried out to determine whether or not objectives have been reached.

OBS

attitude study: term, definition and observation reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Étude du marché
DEF

Étude du consommateur dans le but de connaître sa réaction face à un produit [idée, société ou campagne].

OBS

Normalement, on réalise un premier test pour l'étude des conditions de départ, puis un autre pour évaluer la campagne et finalement un troisième pour vérifier si les objectifs ont été atteints.

OBS

étude des comportements : terme, définition et observation extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Estudio del mercado
DEF

Investigación de consumidores para detectar sus actitudes con respecto a un producto, idea, empresa o campaña.

OBS

Se suele realizar un estudio previo para comprobar la situación de partida, otro para testar la campaña y uno final para comprobar si se han alcanzado los objetivos previstos.

OBS

estudio de actitudes: término, definición y observación extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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