TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

AUDIENCE INDICATOR [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 2014-09-10

English

Subject field(s)
  • Radio Broadcasting
CONT

The audience research firm says the PPM [portable people meter] electronically measures actual listening and is a more reliable audience indicator than paper diaries, which rely on recall.

French

Domaine(s)
  • Radiodiffusion
CONT

Durée d’écoute par téléspectateur (D.E.T.) [...] Indicateur d’audience de la télévision et de la radio. Moyenne du temps passé devant la télévision ou à l’écoute de la radio par l’ensemble des téléspectateurs. Elle peut être calculée pour une émission, une tranche horaire ou l’ensemble de la journée.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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