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B2B CONTENT STRATEGY [1 record]

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Alphabetical list of terms

Record 1 2013-06-20

English

Subject field(s)
  • Electronic Commerce
  • Internet and Telematics
CONT

A major emphasis of this long-term engagement was to address the issue of high product return rates through a completely restructured and redesigned loyalty program, a new business-to-business content strategy and messaging, together with dramatically enhanced help and how-to and other online product support.

French

Domaine(s)
  • Commerce électronique
  • Internet et télématique
Key term(s)
  • stratégie de contenu inter-entreprises

Spanish

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