TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

BATTLE BRANDS [1 record]

Record 1 1988-07-05

English

Subject field(s)
  • Sales (Marketing)
DEF

Market competition between manufacturers' brands and middlemen's (store) brands. In recent years, "no-brand" (generic) brands have entered this competitive struggle.

French

Domaine(s)
  • Vente
DEF

Concurrence entre marques de fabricants et marques de distributeurs.

Spanish

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