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BEHAVIORAL ADVERTISING [1 record]
Record 1 - internal organization data 2026-02-27
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Internet and Telematics
Record 1, Main entry term, English
- online behavioural advertising
1, record 1, English, online%20behavioural%20advertising
correct, noun
Record 1, Abbreviations, English
- OBA 2, record 1, English, OBA
correct, noun
Record 1, Synonyms, English
- behavioural advertising 3, record 1, English, behavioural%20advertising
correct, noun
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Online behavioural advertising is concerned with adjusting advertisements based on previous online surfing behaviour ... 4, record 1, English, - online%20behavioural%20advertising
Record 1, Key term(s)
- online behavioral advertising
- on-line behavioural advertising
- on-line behavioral advertising
- behavioral advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Internet et télématique
Record 1, Main entry term, French
- publicité comportementale en ligne
1, record 1, French, publicit%C3%A9%20comportementale%20en%20ligne
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité comportementale 2, record 1, French, publicit%C3%A9%20comportementale
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
La publicité comportementale en ligne est associée à une forme de marketing qui cible les consommateurs en fonction des données récoltées lors de leurs activités numériques antérieures. Par exemple, si un usager a consulté la page web d'un produit sur une plateforme de magasinage en ligne, des publicités subséquentes risquent de faire la promotion de ce produit ou d'en proposer un similaire. 3, record 1, French, - publicit%C3%A9%20comportementale%20en%20ligne
Record number: 1, Textual support number: 1 OBS
publicité comportementale en ligne : désignation tirée du mini-lexique «Cyberespace et droit» et reproduite avec l'autorisation du Centre de ressources en français juridique de l'Université de Saint-Boniface. 4, record 1, French, - publicit%C3%A9%20comportementale%20en%20ligne
Record 1, Spanish
Record 1, Textual support, Spanish
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