TERMIUM Plus®
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BEHAVIOURAL SEGMENTATION [1 record]
Record 1 - internal organization data 2018-03-13
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Merchandising Techniques
Record 1, Main entry term, English
- behavioural segmentation
1, record 1, English, behavioural%20segmentation
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- behavioral segmentation 2, record 1, English, behavioral%20segmentation
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Segmentation of markets by finding "natural" groupings of consumers with the same consumer needs and problems and similar lifestyles. 1, record 1, English, - behavioural%20segmentation
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Techniques marchandes
Record 1, Main entry term, French
- segmentation comportementale
1, record 1, French, segmentation%20comportementale
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- segmentation selon les réactions comportementales 2, record 1, French, segmentation%20selon%20les%20r%C3%A9actions%20comportementales
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
La segmentation comportementale utilise certains comportements caractéristiques du processus de consommation comme variables discriminantes clés : le statut d'utilisateur, le taux d'utilisation et enfin, la fidélité à la marque. 3, record 1, French, - segmentation%20comportementale
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
- Técnicas mercantiles
Record 1, Main entry term, Spanish
- segmentación comportamental
1, record 1, Spanish, segmentaci%C3%B3n%20comportamental
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- segmentación por comportamiento 2, record 1, Spanish, segmentaci%C3%B3n%20por%20comportamiento
correct, feminine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Clasificación que divide a una población en grupos según una o varias variables relacionadas con el comportamiento del consumidor [...]. 2, record 1, Spanish, - segmentaci%C3%B3n%20comportamental
Record number: 1, Textual support number: 1 CONT
Segmentación comportamental. Según este criterio, los consumidores están agrupados en relación al conocimiento que poseen de un producto y su lealtad a él. [...] Las variables más utilizadas para este tipo de segmentación son ocasión de compra, estadio de uso, estadio de lealtad, etapa de motivación, tiempo de compra y sensibilidad del consumidor a la calidad, precio, publicidad y distribución del producto. 1, record 1, Spanish, - segmentaci%C3%B3n%20comportamental
Record number: 1, Textual support number: 1 OBS
segmentación por comportamiento: designación y definición extraídas del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 3, record 1, Spanish, - segmentaci%C3%B3n%20comportamental
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