TERMIUM Plus®

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BELIEVABILITY [1 record]

Filter results by subject field Alphabetical list of terms

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Alphabetical list of terms

Record 1 2022-10-28

English

Subject field(s)
  • Advertising
  • Motivation and Advertising Psychology
CONT

People will readily rate and compare proposed advertisements in terms of attention, interest, believability.

French

Domaine(s)
  • Publicité
  • Motivation et psychologie de la publicité
CONT

La valeur de vraisemblance. La méthode est simple : c'est une question de comptage de ceux qui croient au message et de ceux qui n'y croient pas.

Spanish

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