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The Government of Canada’s terminology and linguistic data bank.
COMMUNITY-BASED SOCIAL MARKETING [1 record]
Record 1 - internal organization data 2011-09-06
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Environmental Management
Record 1, Main entry term, English
- community-based social marketing
1, record 1, English, community%2Dbased%20social%20marketing
correct
Record 1, Abbreviations, English
- CBSM 2, record 1, English, CBSM
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Community-based social marketing (CBSM) is a [variation] of social marketing that focuses on community-level initiatives and direct contact with people ... 3, record 1, English, - community%2Dbased%20social%20marketing
Record number: 1, Textual support number: 2 CONT
Increasingly, those who develop and deliver programs to promote sustainability are turning to community-based social marketing for assistance. This kind of marketing emphasizes direct, personal contact among community members and the removal of barriers (i.e., "roadblocks" to more sustainable actions and behaviours) since research suggests that such approaches are often most likely to bring about behavioural change. 4, record 1, English, - community%2Dbased%20social%20marketing
Record 1, Key term(s)
- community based social marketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Gestion environnementale
Record 1, Main entry term, French
- marketing social communautaire
1, record 1, French, marketing%20social%20communautaire
correct, masculine noun
Record 1, Abbreviations, French
- MSC 2, record 1, French, MSC
correct, masculine noun
Record 1, Synonyms, French
- mercatique sociale communautaire 3, record 1, French, mercatique%20sociale%20communautaire
correct, feminine noun
- MSC 3, record 1, French, MSC
correct, feminine noun
- MSC 3, record 1, French, MSC
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Les personnes qui préparent et mettent en œuvre des programmes de promotion du développement durable font de plus en plus appel au marketing social communautaire. Ce type de marketing met l'accent sur le contact personnel direct avec les membres de la collectivité et sur l'élimination des obstacles (c.-à-d., les «barrières» qui empêchent les mesures et les comportements plus viables à long terme). Des études semblent indiquer que ce type d'approche permet souvent de changer les comportements. 4, record 1, French, - marketing%20social%20communautaire
Record 1, Spanish
Record 1, Textual support, Spanish
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