TERMIUM Plus®

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CONSISTENT LEVEL ADVERTISING [1 record]

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Record 1 2010-10-18

English

Subject field(s)
  • Sales (Marketing)
  • Advertising Agencies and Services
CONT

... this question might affect our decision as to whether to opt for a campaign based on a burst pattern or a consistent level of advertising (i.e. two or three weeks of heavily concentrated advertising at two-month intervals compared with one advertisement a week for 52 weeks).

French

Domaine(s)
  • Vente
  • Agences et services de publicité
CONT

[...] cette question peut affecter notre décision d'opter pour une campagne de publicité de type intense ou d'un niveau uniforme (c'est-à-dire deux ou trois semaines de publicité très concentrée à deux mois d'intervalle, par rapport à une publicité par semaine pendant 52 semaines).

Spanish

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