TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONSULTATIVE SELLING [1 record]

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Alphabetical list of terms

Record 1 2012-09-19

English

Subject field(s)
  • Merchandising Techniques
DEF

A selling technique in which the salesperson acts as an expert consultant for his prospect, asking questions to determine the prospect's needs and then using that information to select the best product or service for those needs.

French

Domaine(s)
  • Techniques marchandes
CONT

En quoi consiste la vente consultative? Le client est informé du déroulement du processus de vente; l'entretien consultatif nous permet de définir ses besoins; nous lui présentons [notre produit]; nous lui présentons les modèles susceptibles de lui convenir et lui proposons d'en faire l'essai; une offre de vente précise, claire, sans surprise, lui est soumise, avec, le cas échéant, une offre compétitive de reprise; l'offre complète, clés en mains, est alors finalisée.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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