TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONTRA-ACCOUNT ADVERTISING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2008-07-25

English

Subject field(s)
  • Advertising
Key term(s)
  • barter

French

Domaine(s)
  • Publicité
DEF

Échange d'espace ou de temps publicitaires contre des biens ou des services.

CONT

[...] le procédé du troc consiste, pour l'annonceur, à proposer à une chaîne de télévision un programme auquel il appose sa signature en échange de la cession d'espaces publicitaires entourant ou coupant le programme proposé.

OBS

contrat-échange; troc : termes entérinés par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada (1991).

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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