TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
CORPORATE IMAGE [3 records]
Record 1 - internal organization data 2011-07-21
Record 1, English
Record 1, Subject field(s)
- Communication (Public Relations)
- Federal Administration
Record 1, Main entry term, English
- corporate identity
1, record 1, English, corporate%20identity
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- corporate image 2, record 1, English, corporate%20image
avoid
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
... corporate identity extends beyond the name and logo. It encompasses everything that connects the public with the institution, from buildings to ashtrays. The basic requirement is a consistent image, especially among buildings, no matter how disparate the architecture or location, and then the signage. 3, record 1, English, - corporate%20identity
Record 1, French
Record 1, Domaine(s)
- Communications (Relations publiques)
- Administration fédérale
Record 1, Main entry term, French
- image de marque
1, record 1, French, image%20de%20marque
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
L'image de marque, c'est l'ensemble que forment dans l'esprit des gens la réputation d'une firme et toutes les images, mentales et visuelles qui s'y rattachent [...] qu'il s'agisse d'une industrie, d'une firme commerciale [...] d'un ministère, d'une institution ou d'un parti politique [...] 2, record 1, French, - image%20de%20marque
Record number: 1, Textual support number: 1 OBS
Le concept image de marque ne concerne pas seulement ce qui est vu, mais aussi tout ce qui est perçu, ressenti, interprété, transformé, imaginé à partir d'une perception visuelle. 3, record 1, French, - image%20de%20marque
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2010-03-01
Record 2, English
Record 2, Subject field(s)
- Marketing Research
- Customer Relations
Record 2, Main entry term, English
- corporate image
1, record 2, English, corporate%20image
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
[The mental picture] people see in their mind's eye when the name of the company is seen or heard. 2, record 2, English, - corporate%20image
Record 2, French
Record 2, Domaine(s)
- Étude du marché
- Relations avec la clientèle
Record 2, Main entry term, French
- image d'entreprise
1, record 2, French, image%20d%27entreprise
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- réputation de la société 2, record 2, French, r%C3%A9putation%20de%20la%20soci%C3%A9t%C3%A9
correct, feminine noun
- image institutionnelle 2, record 2, French, image%20institutionnelle
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Opinion que le public a d'une société donnée, de l'image qu'elle projette ainsi que de sa renommée. 2, record 2, French, - image%20d%27entreprise
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1997-05-21
Record 3, English
Record 3, Subject field(s)
- Communication (Public Relations)
- Parks and Botanical Gardens
Record 3, Main entry term, English
- corporate image
1, record 3, English, corporate%20image
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 OBS
Term used by Parks Canada. 2, record 3, English, - corporate%20image
Record 3, French
Record 3, Domaine(s)
- Communications (Relations publiques)
- Parcs et jardins botaniques
Record 3, Main entry term, French
- image de marque
1, record 3, French, image%20de%20marque
correct, feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 OBS
Terme en usage à Parcs Canada. 2, record 3, French, - image%20de%20marque
Record 3, Spanish
Record 3, Textual support, Spanish
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