TERMIUM Plus®

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CRASH-ACTION TIMETABLE [1 record]

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Record 1 1990-02-23

English

Subject field(s)
  • Production Management
CONT

[The VPs of marketing] ask the brand manager to work out a "crash-action timetable" for the introduction of a new brand to take up the competitor's challenge.

French

Domaine(s)
  • Gestion de la production
CONT

[Les directeurs du marketing] demandent au chef de produit de mettre au point un calendrier d'urgence pour le lancement d'une nouvelle marque destinée à relever le défi lancé par la concurrence.

Spanish

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