TERMIUM Plus®

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DEVELOP LOYALTY [1 record]

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Record 1 2013-11-13

English

Subject field(s)
  • Trade
  • Customer Relations
  • Public Relations
  • Special-Language Phraseology
CONT

[The dealers of the Zenith Radio Corporation] commanded strong loyalty among their clientele not only in small communities but also in large cities-a most vital fact in view of the technical character of television and the great power that retailers wield over consumer choices of such products.

French

Domaine(s)
  • Commerce
  • Relations avec la clientèle
  • Relations publiques
  • Phraséologie des langues de spécialité
DEF

Rendre fidèle.

CONT

Le projet de Jacques Chirac était d'offrir à chacune des clientèles qu'il voulait ainsi «fidéliser» des garanties de réévaluation périodique de leurs revenus comparables à celles qu'il avait jadis accordées aux agriculteurs en instituant la conférence annuelle.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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