TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
DIRECT MARKETING [1 record]
Record 1 - internal organization data 2007-11-15
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Merchandising Techniques
Record 1, Main entry term, English
- direct marketing
1, record 1, English, direct%20marketing
correct
Record 1, Abbreviations, English
- DM 2, record 1, English, DM
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Direct marketing refers to any marketing activity aimed at a consumer which can be accurately measured. Direct marketing campaigns usually have a strong call to action and ask prospective customers to take some very clear measurable action immediately. The opposite of direct marketing is brand marketing, which seeks only to establish or reinforce a brand identity for the purpose of influencing future sales. 3, record 1, English, - direct%20marketing
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Techniques marchandes
Record 1, Main entry term, French
- marketing direct
1, record 1, French, marketing%20direct
correct, masculine noun
Record 1, Abbreviations, French
- MD 2, record 1, French, MD
correct, masculine noun
Record 1, Synonyms, French
- mercatique directe 3, record 1, French, mercatique%20directe
correct, feminine noun
- vente directe 4, record 1, French, vente%20directe
correct, see observation, feminine noun, France
- VD 5, record 1, French, VD
correct, see observation, feminine noun, France
- VD 5, record 1, French, VD
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Techniques de promotion et de vente qui vise à établir une communication directe et interactive avec le client potentiel : la vente par correspondance, par téléphone, par catalogue, par publipostage, par Internet, par télévision interactive, etc. 6, record 1, French, - marketing%20direct
Record number: 1, Textual support number: 1 OBS
Vente directe et VD : termes adoptés par la Commission générale de terminologie et de néologie du gouvernement de la France. 7, record 1, French, - marketing%20direct
Record 1, Spanish
Record 1, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
Language Portal of Canada
Access a collection of Canadian resources on all aspects of English and French, including quizzes.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: