TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DOWNSTREAM MARKETING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2008-06-16

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
DEF

All activities aimed at getting consumers to buy a product.

CONT

This involves merchandizing, promotion, advertising, distribution and all efforts involved in supporting the actual sale. Finding trade partners with sales networks, setting pricing and distribution strategies, deciding on the launch and the types of marketing involved (direct, indirect, transactional, etc.), coming up with a product name and packaging design are all part of this process.

CONT

Operational marketing is concerned with all the tasks popularly called marketing, including advertising, merchandising and promotional events.

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
DEF

Mercatique appliquée aux débouchés.

Spanish

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