TERMIUM Plus®

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END-CAP PROMOTION [1 record]

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Record 1 2012-02-09

English

Subject field(s)
  • Advertising Media
  • Advertising Techniques
CONT

Another indication of increased profile of Canadian magazines is the sales results of the point of sale promotion. The point of sale promotions in three retail magazine and bookstore chain outlets included the use of displays, backing cards, and end-cap promotions.

French

Domaine(s)
  • Supports publicitaires
  • Techniques publicitaires

Spanish

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