TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

FALTERING DEMAND [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Marketing Research
  • Trade
  • Laws of the Market (Economy)
DEF

A state in which the demand for a product is less than its former level and where further decline is expected in the absence of remedial efforts to revise the target market product, and/or marketing effort.

French

Domaine(s)
  • Étude du marché
  • Commerce
  • Lois du marché (Économie)
CONT

La demande est en régression par rapport à son niveau antérieur, la firme [...] peut [...] choisir, soit l'élimination progressive du produit [...] soit une reconsidération globale de la politique marketing du produit.

Spanish

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