TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
GLOBAL MARKETING [1 record]
Record 1 - internal organization data 2001-05-03
Record 1, English
Record 1, Subject field(s)
- Marketing
- Marketing Research
- The Product (Marketing)
Record 1, Main entry term, English
- global marketing
1, record 1, English, global%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Consideration that a product's market is worldwide and that international consumer motivation and features are similar enough to allow proposals that differ only slightly from one country to another. Brand names, types of container and advertising campaigns may vary. 2, record 1, English, - global%20marketing
Record number: 1, Textual support number: 1 OBS
global marketing: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 3, record 1, English, - global%20marketing
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Étude du marché
- Produit (Commercialisation)
Record 1, Main entry term, French
- marketing global
1, record 1, French, marketing%20global
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Considération basée sur la conception que le marché d'un produit est le monde entier et que les motivations et caractéristiques du consommateur mondial sont suffisamment semblables pour lancer une proposition pratiquement égale dans tous les pays. Les marques, emballages ou campagnes peuvent toutefois varier selon les régions, mais le but demeure inchangé. 1, record 1, French, - marketing%20global
Record number: 1, Textual support number: 1 OBS
marketing global : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial. 2, record 1, French, - marketing%20global
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
- Estudio del mercado
- Producto (Comercialización)
Record 1, Main entry term, Spanish
- mercadología global
1, record 1, Spanish, mercadolog%C3%ADa%20global
feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- marketing global 2, record 1, Spanish, marketing%20global
masculine noun
- mercadeo global 2, record 1, Spanish, mercadeo%20global
masculine noun
- mercadotecnia global 2, record 1, Spanish, mercadotecnia%20global
feminine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Consideración de que el mercado de un producto es el mundo entero y que las motivaciones y características del consumidor mundial son suficientemente similares como para hacer una propuesta poco diferenciada por país. Localmente se pueden usar marcas, envases o campañas algo distintas pero el enfoque es el mismo. 1, record 1, Spanish, - mercadolog%C3%ADa%20global
Record number: 1, Textual support number: 1 OBS
mercadología global: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 3, record 1, Spanish, - mercadolog%C3%ADa%20global
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