TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

INDUSTRIAL MARKETER [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1980-07-03

English

Subject field(s)
  • Marketing
OBS

Everything else being equal, industrial marketers should elect to sell the product at that market level where the product concept has the greatest meaning and in the form that market can use.

French

Domaine(s)
  • Commercialisation
OBS

Toutes choses égales par ailleurs, les hommes de marketing industriel devraient choisir de vendre le produit au niveau du marché pour lequel le concept du produit a le plus de sens, et sous une forme adaptée à ce niveau.

Spanish

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