TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

INTERMEDIA COMPARISON [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1984-06-01

English

Subject field(s)
  • Marketing Research
OBS

the problem of intermedia comparison is one of the most difficult in the business, probably because there are few accepted standards of comparison.

French

Domaine(s)
  • Étude du marché
OBS

d'où l'idée de réaliser des expériences de comparaison inter-média dont les résultats pourraient aider les média-planners à prendre de meilleures décisions.

Spanish

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