TERMIUM Plus®

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LOOK-ALIKE PACKAGING [1 record]

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Alphabetical list of terms

Record 1 1994-02-10

English

Subject field(s)
  • Packaging Techniques
DEF

The process of packaging by reproducing on a package recognizable parts of another package. Most of the time, this is the case for a store brand or private-label product versus a national brand.

French

Domaine(s)
  • Techniques d'emballage
DEF

Mode d'emballage consistant à reproduire sur un emballage de nombreux éléments appartenant à un autre emballage. Il s'agit généralement d'un produit d'une marque de commerce (telle une marque-maison) exclusive à un détaillant, qui s'oppose à un produit mis sur le marché par un fabricant de marque nationale.

Spanish

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