TERMIUM Plus®

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LOSS-LEADER PRICING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1988-09-06

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Agencies and Services
  • Trade
DEF

Temporary price cuts on well-known items. The price cut is made with the idea that these "specials" (loss leaders) will attract customers to the store.

French

Domaine(s)
  • Techniques marchandes
  • Agences et services de publicité
  • Commerce
OBS

la vente à prix stratégiques a comme objet: soit de développer la vente de produits accessoires (...) soit de gagner de nouveaux clients (...) soit d'inciter la clientèle à acheter d'autres produits.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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