TERMIUM Plus®

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LOWER PRICED LINE [1 record]

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Record 1 2001-06-04

English

Subject field(s)
  • Clothing (General)
  • High Fashion (Clothing)
CONT

The business of manufacturing and marketing bridge lines is booming with high-fashion houses aiming to attract a wider clientele. They're doing this with sportier, more versatile fashions that carry more reasonable price tags.

CONT

... But it was the distinct absence of a profitable lower-priced line, known as a bridge line ... Wildly popular bridge lines, including Ralph Lauren's Polo ...

Key term(s)
  • lower priced line

French

Domaine(s)
  • Vêtements (Généralités)
  • Haute couture

Spanish

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