TERMIUM Plus®

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LOYALTY CARD [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1999-11-08

English

Subject field(s)
  • Commercial Establishments
  • Sales (Marketing)
DEF

An identity card issued by a retailer to its customers so that each individual transaction can be recorded in order to amass credits for future discounts or other benefits.

Key term(s)
  • fidelity card

French

Domaine(s)
  • Établissements commerciaux
  • Vente
CONT

Par l'intermédiaire d'un éventail de cartes de fidélité, de questionnaires et de surveillance vidéo, le consommateur est identifié, son comportement d'achat disséqué et la publicité de mieux en mieux ciblée.

Spanish

Save record 1

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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