TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKET MAPPING SERVICE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1985-10-01

English

Subject field(s)
  • Marketing Research

French

Domaine(s)
  • Étude du marché
OBS

Mapping : représentation graphique à deux dimensions, permettant de visualiser une configuration d'éléments obtenus par l'une des techniques d'analyse multivariée. (...) On peut ainsi définir des types de valeurs ou des familles de consommateurs ou d'utilisateurs, par rapport auxquels seront positionnés des noms de firmes, de produits, de marques.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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