TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MARKET STUDY [2 records]
Record 1 - internal organization data 2016-12-23
Record 1, English
Record 1, Subject field(s)
- Marketing Research
Record 1, Main entry term, English
- market test
1, record 1, English, market%20test
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- market study 2, record 1, English, market%20study
less frequent
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The trial introduction of a new product (or marketing approach) in a limited area, where the purpose of this introduction is to determine the product's viability. 3, record 1, English, - market%20test
Record number: 1, Textual support number: 1 OBS
Do not confuse a "market test", which is a trial introduction of a product, with a "market research study" which tries to measure the extent and nature of a market even before the product is developed. 4, record 1, English, - market%20test
Record 1, French
Record 1, Domaine(s)
- Étude du marché
Record 1, Main entry term, French
- test de marché
1, record 1, French, test%20de%20march%C3%A9
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Dispositif expérimental qui consiste, sur un segment de marché pris comme témoin [...], à procéder à la mise en œuvre des actions prévues [...] pour vérifier leur efficacité pratique. 2, record 1, French, - test%20de%20march%C3%A9
Record number: 1, Textual support number: 1 CONT
Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications), les tests de produits (faits sur maquettes et prototypes), les tests de marché (faits sur modèles de présérie). 3, record 1, French, - test%20de%20march%C3%A9
Record number: 1, Textual support number: 2 CONT
Des tests de marché seront [...] réalisés pour évaluer un nouveau canal de distribution, la mise en place d'une nouvelle force de vente au niveau du consommateur, etc. 4, record 1, French, - test%20de%20march%C3%A9
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2006-10-13
Record 2, English
Record 2, Subject field(s)
- Marketing Research
- Foreign Trade
Record 2, Main entry term, English
- market research
1, record 2, English, market%20research
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- market research survey 2, record 2, English, market%20research%20survey
correct
- market research study 3, record 2, English, market%20research%20study
correct
- market study 4, record 2, English, market%20study
correct
- market survey 5, record 2, English, market%20survey
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
The application of known factors and statistics to the development of short and long-range planning to forecast the future potential of a market if certain strategies and plans are followed. This form of research also pays close attention to known, as well as inferred, data about consumer buying habits and the continuing state of the economy. 6, record 2, English, - market%20research
Record number: 2, Textual support number: 1 CONT
A "market research study" is carried out very early in the product development cycle, while the product is still in the "idea stage". "Market tests" occur at a later stage and refer to trial introductions of new products. See the record for this latter term. 7, record 2, English, - market%20research
Record 2, French
Record 2, Domaine(s)
- Étude du marché
- Commerce extérieur
Record 2, Main entry term, French
- étude de marché
1, record 2, French, %C3%A9tude%20de%20march%C3%A9
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- étude du marché 2, record 2, French, %C3%A9tude%20du%20march%C3%A9
correct, feminine noun
- enquête de marché 3, record 2, French, enqu%C3%AAte%20de%20march%C3%A9
feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Étude visant à définir un marché donné et à analyser l'offre, la demande et les conditions de ce marché afin de déterminer les possibilités de commercialisation d'un bien ou d'un service. 4, record 2, French, - %C3%A9tude%20de%20march%C3%A9
Record number: 2, Textual support number: 1 OBS
étude de marché : Terme entériné par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada. 5, record 2, French, - %C3%A9tude%20de%20march%C3%A9
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Estudio del mercado
- Comercio exterior
Record 2, Main entry term, Spanish
- prospección de mercados
1, record 2, Spanish, prospecci%C3%B3n%20de%20mercados
correct, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
- estudio del mercado 2, record 2, Spanish, estudio%20del%20mercado
correct, masculine noun
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 DEF
Análisis de un mercado antes del lanzamiento de un producto o un servicio de carácter comercial. 2, record 2, Spanish, - prospecci%C3%B3n%20de%20mercados
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