TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKETING CHANNEL [1 record]

Record 1 2005-05-13

English

Subject field(s)
  • Marketing
  • Foreign Trade
  • Electronic Commerce
DEF

The route that a product, and/or the title to the product, takes as it moves to its market. A channel includes the producer, the consumer or industrial user, and any middlemen involved in this route.

French

Domaine(s)
  • Commercialisation
  • Commerce extérieur
  • Commerce électronique
DEF

Réseau des établissements commerciaux par lequel un bien vendu chemine entre le producteur et le consommateur.

OBS

circuit de commercialisation : terme extrait du CAPITAL Business Dictionary et reproduit avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Comercio exterior
  • Comercio electrónico
DEF

Estructura de intermediarios, a través de la cual se hace la comercialización de un producto.

CONT

Un canal de distribución mueve bienes desde los productores hasta los consumidores.

OBS

canal de distribución; canal de comercialización: términos extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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