TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MASS MARKETING [2 records]
Record 1 - internal organization data 2008-06-11
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
Record 1, Main entry term, English
- mass marketing
1, record 1, English, mass%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The typical production-oriented approach that vaguely aims at "everyone" with the same marketing mix. 2, record 1, English, - mass%20marketing
Record number: 1, Textual support number: 1 CONT
The mass marketing mentality is on its way out, the multilevel marketing is in. 3, record 1, English, - mass%20marketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
Record 1, Main entry term, French
- marketing de masse
1, record 1, French, marketing%20de%20masse
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- mercatique de masse 2, record 1, French, mercatique%20de%20masse
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Style de marketing où le vendeur produit en série et distribue en masse un produit en essayant d'attirer toutes sortes d'acheteurs. 1, record 1, French, - marketing%20de%20masse
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1989-02-16
Record 2, English
Record 2, Subject field(s)
- Insurance
Record 2, Main entry term, English
- mass marketing
1, record 2, English, mass%20marketing
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
As applied to insurance, the term "mass marketing" means a method of providing insurance to individuals, usually with some degree of sponsorship and assistance of some group to which the individuals belong ... 1, record 2, English, - mass%20marketing
Record number: 2, Textual support number: 1 OBS
group insurance. 2, record 2, English, - mass%20marketing
Record 2, French
Record 2, Domaine(s)
- Assurances
Record 2, Main entry term, French
- commercialisation de masse
1, record 2, French, commercialisation%20de%20masse
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
En assurance, on entend par "commercialisation de masse" une façon d'offrir de l'assurance à des personnes en se servant, habituellement et dans une certaine mesure, du parrainage et de l'appui d'un groupe dont elles font partie (...) 1, record 2, French, - commercialisation%20de%20masse
Record number: 2, Textual support number: 1 OBS
assurance collective. 2, record 2, French, - commercialisation%20de%20masse
Record 2, Spanish
Record 2, Textual support, Spanish
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