TERMIUM Plus®

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ME-TOO PRODUCT [1 record]

Record 1 2001-04-19

English

Subject field(s)
  • The Product (Marketing)

French

Domaine(s)
  • Produit (Commercialisation)
CONT

Les produits d'imitation [...] se multiplient, si bien que les différences entre les marques d'un même produit sont souvent difficilement discernables.

Key term(s)
  • produit postiche

Spanish

Campo(s) temático(s)
  • Producto (Comercialización)
DEF

Producto que cubre las mismas necesidades que otro ya existente en el mercado, y que se lanza para completar gama sin un gran esfuerzo en mejorarlo o diferenciarlo.

OBS

No es una imitación, y va correctamente identificado por su fabricante.

OBS

producto plagio: término, definición y observación extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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