TERMIUM Plus®

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NATION BRAND [1 record]

Filter results by subject field Alphabetical list of terms

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Alphabetical list of terms

Record 1 2012-06-18

English

Subject field(s)
  • International Relations
DEF

The reputations of countries (and, by extension, of cities and regions too) behave rather like the brand images of companies and products, and they are equally critical to the progress, prosperity, and good management of those places.

French

Domaine(s)
  • Relations internationales
DEF

Représentation stéréotypée et multidimensionnelle des caractéristiques économiques, politiques, sociales et culturelles d’un pays, de ses institutions et de ses habitants.

Spanish

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